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Over the past decade, there have been huge shifts in the digital advertising landscape, including the rise of social media advertising, video advertising, and mobile advertising.

Content is king. Show it the respect it deserves.

Podcasts have exploded into the mainstream as a versatile, engaging, and highly accessible form of storytelling and communication. Whether you're looking to share a personal passion, entertain listeners with captivating stories, or educate an audience on niche topics, podcasting offers an incredible platform to reach people worldwide.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes. 

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

What is annotation? Annotation, also known as data labeling, is the process of annotating or labeling data, typically image data, but also videos, text, and audio. This process has become increasingly more important and popular with the rise of machine learning and supervised learning in specific. Supervised learning algorithms need to be fed training data that is labeled. Although there are a host of labeled datasets that are public and accessible, companies are seeing the importance of building their own proprietary annotated data sets. They are using data labeling software to achieve these goals.

Podcasting has established itself as one of the most powerful tools for sharing new ideas in the digital age.

What is a file type? A file type is the classification of a digital file that determines how its data is structured, stored, and opened by software applications. It is typically identified by a file extension (such as .pdf, .docx, or .jpg), which signals the file format and the program required to access or edit it.

What is call recording? Call recording is the process of capturing or recording telephone conversations. After recording a call, the system automatically stores the digital audio file so that later, it can be reproduced and analyzed. Businesses may use call recording for several reasons, such as training, process optimization, and quality assurance. The call recording of telephonic conversations can be done either by voice over IP (VoIP) or via a public switched telephone network (PTSN).