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By the year 2044, more than half of all Americans will belong to a minority group, currently classified as any racial or ethnic group besides non-Hispanic white. According to Cyberstates, the technology sector represents over 10% of the U.S. economy and employs 7.6% of the U.S. workforce, making the tech industry one of the largest employers in the country. Although the United States’ population is rapidly diversifying, and the workforce is expanding, the push for racial and gender diversity across tech is moving at a snail’s pace.

Every growing business encounters a daily onslaught of support requests from potential and existing customers. Even the most elite customer support teams can be defeated by the endless inquiries. The results: missed emails, ignored phone calls, a million open tickets on the support spreadsheet, and a sharp decline in customer satisfaction.

Event marketing is all about the details.