Articles

Getting a customer to buy your solution is only half the battle. 

What is risk analysis? Risk analysis is the process of determining and evaluating potential issues and concerns that could negatively impact the key projects and initiatives within an organization. This process is done so that companies can avoid or reduce these risks altogether. 

What is a competitor analysis? A competitor analysis is when an organization sets out to evaluate and categorize their market or industry competitors to have a better understanding of their strengths, weaknesses, and processes with a direct contrast to their own. These competitors will have similar services, pricing, products, strategies, or audiences and should be evaluated based on a predetermined set of business criteria. 

What is audience analysis? Audience analysis allows marketers to derive key insights about the consumer base in the total available market with the help of real-time data extracted from various online sources. This practice helps businesses identify, plan, and execute marketing campaigns and strategies to create credible market value. With audience analysis, marketing teams can map out content and promotional strategies and also conduct persona profiling.

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

Have you ever wondered how engineers and manufacturers test their designs’ durability, strength, and safety?

Modern applications send and receive an unfathomable amount of data at any given time. This flow of data is powered through application programming interfaces (APIs).

Within the enterprise tech space, the seemingly endless evolution of data-driven insights continues apace—but when will it end? 

There are many aspects to understanding data analytics, so where does one even get started?

The story of the first business computer could not be more British if it tried.