Articles

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP). 

The proliferation of software throughout our working lives has transformed some of the most basic elements of business conduct.

The design industry never stands still—are you keeping up?Visual content captures attention more effectively than any other promotional tool, making graphic design a crucial pillar of content marketing.

Let’s be honest: consumers don’t trust marketers.

A couple of months ago, no one in K–12 education was talking about virtual classrooms.

Imagine you can educate a global audience, capture high-quality leads, and train your remote team – all from the comfort of your desk. Webinars, a blend of "web" and "seminar," are powerful online workshops or conferences that can achieve all of this and more.

When you think of a classroom, what image comes to mind?

Most teachers I’ve met are master improvisers. They have to be ready to adapt to situations in the moment, and the COVID-19 health crisis is a perfect example of when adaptation is a must.

Throughout my time at G2, traffic patterns on G2.com category pages have been one of the most significant data points to monitor. Time and again, the changes in those patterns have proven a good indicator of emerging trends and a strong reflection of change in software markets. The current global crisis caused by COVID-19 is, unsurprisingly, creating a large shift to tools that support remote work.

Struggling to keep your training programs engaging?  eLearning is your answer!