Articles

G2 is constantly following the evolving B2B tech industry, especially during this uncertain time. As part of a series of articles based on a recent survey we conducted, G2 analysts have highlighted some key issues and statistics about what small business employees are facing while working from home, along with possible tools and courses of action everyone can take away.

Every company aspires to grow.

The way consumers shop and transact is evolving rapidly.

If you run a restaurant or retail store, you need a POS system to function.

Cybersecurity systems involve many technologies and can be built with various options, but large companies should implement a security information and event management (SIEM) solution to increase overall system security. 

Words are hard to ignore.

Every business wants to acquire more customers, right?

Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email newsletter, or request information, a customer always wants to be important.  How do you make each user feel important when so many interact with your brand through different channels? Enter drip campaign to the rescue.

I’ll let you in on a (poorly kept) secret: The use of advanced analytics and other AI-powered capabilities that help users manage and interrogate data isn't new. The practice has been around far longer than the current bubble of hype surrounding AI has been inflating.

It takes a well-rounded team full of talented individuals to complete a project. But even your most talented employees need direction to guide them toward success.