Articles

How often do you touch a physical piece of mail?

What is retargeting? Retargeting is a type of marketing that tracks visitors who have previously visited a site or engaged with a content piece and re-engages them with a higher level of assumed intent based on a user's past interactions. 

With chatbots becoming commonplace, a necessity that comes with their implementation is tracking the success they bring to a company. 

Customer experience software (CX) has dominated discussions of enterprise technology for the past several years—trying to define, measure, improve, and monetize it. The reason for this is simple: If customers are dissatisfied with their experience of your brand, they go elsewhere. Making it easy and enjoyable to do business with you means customers are more likely to come back, buy more, and tell others about your company or product.

What is social engagement? Social engagement is the level of interaction, participation, and connection an individual has within a community, especially across digital platforms like social media, forums, blogs, and review sites. It reflects how people communicate, respond, and build relationships around shared interests, brands, or online conversations.

Dreaming of being a successful blogger? The keyword there is successful.

As I chip away at creating an omnichannel software category for G2, I’ve been thinking a lot about how to define omnichannel software.

Everyone makes mistakes. But it doesn't hurt to get it right the first time!

Developing a content marketing strategy isn’t just a perk, it’s a necessity.

Your employees are in pursuit of more knowledge and better training to advance their careers. Are you providing the right opportunities to help them grow?