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This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

With the heavy emphasis on digital transformation, software buyers are actively seeking out products that have artificial intelligence embedded within the applications for a number of reasons.

Developing a content marketing strategy isn’t just a perk, it’s a necessity.

It’s easy to feel crowd fatigue at busy retail stores. 

Out of all of the buzzwords you hear around your website, analytics is probably one of them.

The goal of the debt to equity ratio is to provide interested parties with a number representing how risky a company’s current financial position is.

To be successful, companies have to be efficient. 

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

In 2015, Starbucks launched Mobile Order & Pay. Today, it accounts for nearly a quarter of their total U.S. retail orders. 

Modern consumers have high expectations.