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The buyer's journey consists of awareness, consideration, and decision. That final conversion to the decision-making stage is a fan favorite.

Can you imagine your life without a computer?

By the year 2044, more than half of all Americans will belong to a minority group, currently classified as any racial or ethnic group besides non-Hispanic white. According to Cyberstates, the technology sector represents over 10% of the U.S. economy and employs 7.6% of the U.S. workforce, making the tech industry one of the largest employers in the country. Although the United States’ population is rapidly diversifying, and the workforce is expanding, the push for racial and gender diversity across tech is moving at a snail’s pace.

Having trouble finding a community of like-minded individuals? Time to take matters into your own hands.

If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?

Most Industry 4.0 success stories mention large multinational companies such as GE or ABB.

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.

Companies looking for software to manage their supply chain tend to consider ERP systems as their first choice.

Last year G2 introduced predictions for 2018’s major digital trends, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019. 

Did you know that the use of car seat belts wasn’t mandatory until 1984? Even today, in 15 of the 50 U.S. states, not wearing a seat belt isn’t a violation. However, the 1968 Motor Vehicle Safety Standard was the first regulatory compliance that made it mandatory for car manufacturers to provide seat belts for all vehicles. In other words, car manufacturers have to offer seat belts, but drivers don’t always have to use them.