Articles

Our attention spans are dwindling, and information overload is the norm. 

If you’ve successfully moved a prospect down your sales funnel to the point where they want to start talking price, that’s a good sign. 

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.

Formal Mondays don't call for a burlap sack.

Modern businesses share digital space with one another and the internet, so the possibility of security attacks or breaches has increased significantly.

The disruption brought on by COVID-19 thrust marketers into a new reality and environment where we’re being called upon to not only perform – and in some cases – over-perform, all to support our market-facing teams in sales and client success.

Sales reps spend a surprising amount of time not selling.

Here at G2, we have a company culture of “Reach your PEAK".

Unfortunately, the business world is full of skeptics.

With the heavy emphasis on digital transformation, software buyers are actively seeking out products that have artificial intelligence embedded within the applications for a number of reasons.