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Health care behaviors have adopted consumerism realities from other industries—and for good reason. Patients now understand the role they play in their own health management. They can find and write reviews on a provider as they do so for a restaurant, job interview process, or vacation activity. They expect their health care provider to utilize similar technology as other customer service-oriented business (e.g., mobile health applications and telemedicine).

Anyone of a certain age remember this Palmolive commercial from the early 1970s?

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Having trouble finding a community of like-minded individuals? Time to take matters into your own hands.

Sometimes it’s the little things in life that make all the difference.

Cloud platforms are a necessity for any business trying to make a mark in the digital world.

Do you know what your next career will be? Does it even exist yet? 

Auctions have become more and more accessible as they’ve moved into the digital realm.

Online shopping, once a novelty, has now become a staple in our daily lives.

Let’s get digital.