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49 Marketing Automation Statistics That Unveil Latest Trends

49 Marketing Automation Statistics That Unveil Latest Trends

Marketing automation isn’t just about sending emails but creating a personalized journey for your customers. It helps handle repetitive tasks so you have more time and ease as you build and nurture business relationships. You can refine campaigns ranging from generating leads to retaining them as loyal customers. Automation looks after many of your company’s moving parts. 
by Sagar Joshi
Promotional Messages

Promotional Messages

What is a promotional message? Businesses use promotional messages or promotional texts to drive awareness through push notifications and text messages or short message services messages (SMS messages). It’s a great way to promote a specific product or event related to a product, like discounts, offers, and coupons. Promotional messages are therefore considered to be a type of text marketing.
by Ninisha Pradhan
Benefits Administration: How to Give Employees What They Want

Benefits Administration: How to Give Employees What They Want

Offering your employees enticing benefits can go a long way in recruiting top talent and retaining top performers.
by Mara Calvello
How to Use Sales Reports to Communicate Value

How to Use Sales Reports to Communicate Value

Analyzing your sales team’s performance can lead you down a black hole of measuring data that gets more and more specific as you go deeper. 
by Mary Clare Novak
6 Elements of the Perfect Sales Automation Tech Stack

6 Elements of the Perfect Sales Automation Tech Stack

When describing a certain job, people will usually lean toward the greater purpose that role serves. 
by Mary Clare Novak
2020 Technology Trends for Cybersecurity

2020 Technology Trends for Cybersecurity

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
by Aaron Walker
How to Free Up Disk Space (+ 8 Tips for PC and Mac Users)

How to Free Up Disk Space (+ 8 Tips for PC and Mac Users)

We’ve all been there.
by Tricia Dempsey
50+ Employee Onboarding Statistics You Must Know in 2024

50+ Employee Onboarding Statistics You Must Know in 2024

Onboarding is like a first date — so what are you doing to impress your new hires? are you making a good impression? 
by Lauren Pope
Small Business Bookkeeping Essentials (+5 Tips for Newbies)

Small Business Bookkeeping Essentials (+5 Tips for Newbies)

 
by Mary Clare Novak
Quantum Computing: Myth or Reality?

Quantum Computing: Myth or Reality?

Classical computing has come a long way, from solving simple mathematical problems to using additional resources to solve highly complex tasks. However, the limitations of classical computing prevent it from solving the much more complex challenges the world faces today, and that's where quantum computing steps in. 
by Preethica Furtado