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How to Align Sales and Marketing: The Ultimate Power Couple

How to Align Sales and Marketing: The Ultimate Power Couple

Sales and marketing. The ultimate interest-creating, revenue-generating, relationship-building power couple. The Beyonce and Jay-Z of business. The two business functions have plenty of similarities and differences, and one simply can’t exist without the other. 
by Mary Clare Novak
Put Your Business on the Map With Local Voice Search

Put Your Business on the Map With Local Voice Search

Hey Siri, is voice search really the next big thing in marketing?
by Lauren Pope
5 Performance Review Templates to Boost Employee Success

5 Performance Review Templates to Boost Employee Success

Whether you’re a manager or an employee, partaking in performance reviews can be a stressful situation. 
by Mara Calvello
2020 Accessibility Trends in Collaboration Technology

2020 Accessibility Trends in Collaboration Technology

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
by Jazmine Betz
An Amazonian Challenge: The Year of Cloud Partnerships

An Amazonian Challenge: The Year of Cloud Partnerships

No one should be surprised that Amazon owns the lion’s share of the cloud computing market.
by Zack Busch
9 Online Auction Sites to Rival eBay

9 Online Auction Sites to Rival eBay

These days, nearly everything can be done online. From accounting to HR, these days anyone with an internet connection can work for a company halfway across the world.
by Lauren Fram
What Is HTML? (+ How to Use it to Build Your Website)

What Is HTML? (+ How to Use it to Build Your Website)

Learning a new language takes time and discipline.
by Mara Calvello
How to Offer Tuition Reimbursement and Invest in Your Team

How to Offer Tuition Reimbursement and Invest in Your Team

You invest in your employees during the standard 9-5 workday.
by Mara Calvello
Barriers and Benefits to Internal Communication in Business

Barriers and Benefits to Internal Communication in Business

At the beginning of every task, whether it is directly thought about or not, a goal is set.
by Mary Clare Novak
8 Powerful Predictive Analytics Examples Across Industries

8 Powerful Predictive Analytics Examples Across Industries

“Only one in four jokes ever work, and I still can't predict what people will laugh at,” said long-time American comedian Steven Wright.
by Devin Pickell