Articles

Lead intelligence is a smarter way to prospect, as not all leads are created equally.

It’s never too late to learn something new.

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

With the heavy emphasis on digital transformation, software buyers are actively seeking out products that have artificial intelligence embedded within the applications for a number of reasons.

Profitable businesses invest in the marketing mix to get the best bang for their buck.

The COVID-19 pandemic has had a profound impact on the lives of people around the world. We had to quickly adapt to different ways of working, learning, and connecting with each other. There has been continuous and mounting worry about the spread of the virus, disruption to the status quo, and it has been unlike anything we’ve experienced in modern times. 

Videos are taking the marketing world by storm, and if you're an aspiring content creator or brand looking to get started on social media, it's not too late to join the trend.

Security sometimes demands speed.