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How to Create a Product Launch Plan and Make It a Success

How to Create a Product Launch Plan and Make It a Success

Failure to plan guarantees failure to launch.
by Hannah Tow
RGB vs CMYK: Why the Difference Makes a Difference

RGB vs CMYK: Why the Difference Makes a Difference

Knowing the difference between two things that are very similar can feel trivial.
by Daniella Alscher
What Is an Appeal Letter? How to Write One in 6 Steps

What Is an Appeal Letter? How to Write One in 6 Steps

Decisions aren’t always set in stone. 
by Deirdre O'Donoghue
Financial Forecasting: The Crystal Ball of Your Business

Financial Forecasting: The Crystal Ball of Your Business

With the power of math and hindsight, you no longer need to sell your soul to demonic forces in order to predict the future.
by Piper Thomson
What Is a CRM Database?

What Is a CRM Database?

Just what is a CRM database anyway?
by Marshall Lager
Versioning

Versioning

What is versioning? Versioning, in the context of software development, refers to the process of assigning unique identifiers, typically names or numbers, to different states or iterations of a software product. This practice is integral to managing and distinguishing between multiple versions of software artifacts, such as operating systems, applications, and web services.
by Keerthi Rangan
The 10 Social Media Metrics You Can't Afford to Forget

The 10 Social Media Metrics You Can't Afford to Forget

The more data we collect about our marketing activities, the more doors can open to lead us to further success. 
by Daniella Alscher
Fintech Trends: 8 Things Disrupting Financial Technology in 2019

Fintech Trends: 8 Things Disrupting Financial Technology in 2019

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019. 
by Patrick Szakiel
2021 Trends in Martech and Adtech

2021 Trends in Martech and Adtech

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
What Is Machine Learning as a Service (MLaaS)?

What Is Machine Learning as a Service (MLaaS)?

Machine learning is taking almost every industry by storm.
by Amal Joby