Articles

At the end of 2019, G2 released its 2020 digital trends series highlighting anticipated software trends for the year to come. As part of that series, we took a shot at predicting software development trends. Notably, we predicted that rapid application development (RAD) would find its footing in the market after years of floating in a void between developers and non-developers. 

The goal of a capital campaign is to raise funds for a specific infrastructure project that is essential to furthering the organization’s mission.  

If your company doesn’t have a digital presence, does it really exist?

An employee satisfaction survey is often used to assess a company’s current culture.

If you build it, they will come.

You have to spend money to make money. But spend too much money, and you might see red. That’s where your net working capital (NWC) comes in.

As the COVID-19 pandemic continues around the globe, many nonprofits are left in a precarious financial position due to canceled galas and events—which often constitute a vital portion of yearly fundraising revenue. Furthermore, nonprofits who engage with vulnerable populations through program and service delivery face another challenge: protecting their staff while continuing to help these vulnerable populations access the critical services they need.

Any time I ask my boss if I can attend a marketing conference in Paris, he gives me the same reply: “Make a case for yourself, and if you can prove its value, maybe we can work it out.”

Podcasting has established itself as one of the most powerful tools for sharing new ideas in the digital age.

No, it’s not the equivalent of a B-.