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2021 Trends in Synthetic Data Generation and Detection
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
5G’s Disruption to Digital Marketing
Does anyone remember when 4G was released? Do you remember what you were doing or who you were with?
Influencer Marketing: Building Trust With Tech
When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?
A Beginner's Guide To Integrated Marketing Communications
When I think of integration, I picture a well-oiled machine.
How Building Brand Awareness Rewards You Now and in Future
Consumers love when brands cater to their needs.
The G2 on EdTech: How Tech Is Changing College Admissions
It’s the height of college application season, and if there’s a prospective member of the class of 2024 in your life, you know that the anxious questions are swirling.
The Importance of Event Marketing: The Top Six Benefits
What are the benefits of event marketing? Well, that’s a little bit like asking what you want for dessert!
How to Advertise on Instagram Using Facebook Ads Manager
If 2018 has shown us anything, it’s that Instagram is king when it comes to social media advertising.
How To Run a Successful Brand Ambassador Program
Invest in the people who are already invested in you.
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