Articles

What is a dedicated IP? Internet Protocol (IP) is a unique string of identification numbers separated by periods given to each domain on the web. IP addresses are part of the domain name system (DNS). The DNS is an enormous address book. Domain names are mapped out to several IP addresses. For this reason, IP addresses can be used to identify end users.

X marks the spot, well sort of.

What is multivariate testing (MVT)? Multivariate testing (also known as multivariable testing, or MVT is a statistical procedure used in marketing to evaluate consumer reactions to multiple variables during split testing. Split testing exposes groups of consumers to different graphics (often branded websites) and tracks engagement through metrics such as bounce rate or click-through rate. 

You’ve compiled some boring information and you have to present it Friday morning. How can you avoid putting everyone to sleep?

The proliferation of software throughout our working lives has transformed some of the most basic elements of business conduct.

What would you do if someone was trying to steal your personal data using data privacy protection laws—which are meant to protect people’s personal information—in a novel, but nefarious way? 

Your employees are in pursuit of more knowledge and better training to advance their careers. Are you providing the right opportunities to help them grow?

Simulations have been around a lot longer than you think and with advances in fields like virtual reality, they’re becoming more lifelike by the day. 

As digital transformation has swept through the financial services industry, banks have had to embrace it.

Health care behaviors have adopted consumerism realities from other industries—and for good reason. Patients now understand the role they play in their own health management. They can find and write reviews on a provider as they do so for a restaurant, job interview process, or vacation activity. They expect their health care provider to utilize similar technology as other customer service-oriented business (e.g., mobile health applications and telemedicine).