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How to Make Cents of Your Marketing Budget

How to Make Cents of Your Marketing Budget

Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget.
by Lauren Pope
How to Use Customer Testimonials Across Your Marketing Channels

How to Use Customer Testimonials Across Your Marketing Channels

Customer testimonials are incredibly powerful. 
by G2
11 Podcast Editing Terms You Need to Know

11 Podcast Editing Terms You Need to Know

Content is king. Show it the respect it deserves.
by Piper Thomson
22 Basic Accounting Terms Every Small Business Owner Needs to Know

22 Basic Accounting Terms Every Small Business Owner Needs to Know

It takes a lot to run a business.
by Mary Clare Novak
Vendor Security And Privacy Assessments Market To See Huge Growth

Vendor Security And Privacy Assessments Market To See Huge Growth

Security and data privacy are on the minds of software buyers right now, according to G2’s 2021 Software Buyer Behavior Report. Security is listed as the topmost important factor for mid-market and enterprise buyers when purchasing software, surpassing other factors such as integrations, scalability, and a one-year return on investment (ROI).
by Merry Marwig, CIPP/US
10 Data Analytics Trends for 2020 and Beyond

10 Data Analytics Trends for 2020 and Beyond

More and more businesses today are looking to extract insight out of their systems using data analytics.
by Devin Pickell
What Is eLearning? A Detailed Guide for Business Leaders

What Is eLearning? A Detailed Guide for Business Leaders

Struggling to keep your training programs engaging?  eLearning is your answer! 
by Lauren Pope
Sales Prospecting: Tips and Tactics for a Strong Pipeline

Sales Prospecting: Tips and Tactics for a Strong Pipeline

Maintaining a healthy sales pipeline hinges on effective sales prospecting
by Harshita Tewari
Benefits Administration: How to Give Employees What They Want

Benefits Administration: How to Give Employees What They Want

Offering your employees enticing benefits can go a long way in recruiting top talent and retaining top performers.
by Mara Calvello
Influencer Marketing: Building Trust With Tech

Influencer Marketing: Building Trust With Tech

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?
by Stephanie Graham