Articles

Struggling to get your customers to return your calls or your emails?

More and more businesses today are looking to extract insight out of their systems using data analytics.

What is email segmentation? Email segmentation is the process of grouping contacts that share similar characteristics. It's an email marketing strategy that affects the architecture of a business' contact database. Before sending out email campaigns to the recipients, marketers must plan and set up contact lists. By segmenting the email list, businesses can launch successful email marketing campaigns with personalized content. Contacts receive the right message through targeted emails with this approach.

Business or personal?

Nobody likes being a member of a captive audience.

Managing employees is a lot like managing a relationship — people only stick around if they're happy.

Five seconds. 

Fast identity online (FIDO) standards are authentication protocols where security and user experience meet.

Microsoft, SAP, Deloitte, JPMorgan Chase, and Ernst & Young. What do all these companies have in common?

When it comes to keeping your computer and all of your files safe, there is only so much you can do on your own.