Articles

There are a lot of different ways to advertise your brand and product.

There's one person who consistently kills it at the public relations (PR) game: Santa Claus.

In the era of social media and social enlightenment, people want news in the form of headlines. They want to formulate opinions through transparency and other people’s comments and opinions. Enter—live blogs. Live blogs have been around for quite some time, and now G2 is launching a category for Live Blog Software.

If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?

Your PR guru might be a screen-tap away, but you are still inspo-stacking.

You can never know too much, especially within the PR industry.

Developing a content marketing strategy isn’t just a perk, it’s a necessity.

Something terrible has happened.

The term “freelancer” means different things to different people, as there is no set industry, style, or career path in which freelancers have to work.

We’re known by the company we keep, and this is true for brands as well.