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The G2 on the Cloud: The History of Cloud Adoption
The concept of cloud computing isn’t new. References to cloud computing have been around since the 1960s, although at the time, “cloud” wasn’t a part of the lexicon. Back then, using remote computing and processing elements was called “network-based.”
Call to Actions: How to Get Prospects to Click and Convert
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What Is PIM? The Key to Effective Product Management
In 2008, Steve Jobs confidently dubbed the MacBook Air the “world’s thinnest notebook”.
How to Dominate the SERPs With Local Listing Management
Customers are looking for your business online, are you making it easy to find what they need?
What Is Content Pruning? 3 Steps of the Pruning Process
Your brand has a sizable blog. Traffic has steadily increased over the past few months and you decide to ramp up your publishing schedule to target new keywords. But then you hit a roadblock. Traffic flatlines.
How Catalog Management Improves the Retail Experience
Picture this: your local grocery store stops organizing food into categories.
2021 Trends in Martech and Adtech
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
Contextual Advertising: What It Is, How It Works, And Benefits
Think how annoying it'll be to search for running shoes and get results for Texas colleges or triple-A batteries.
AI Trends in 2019: MLaaS, RPA, and Big Data
Over the past year, there have been a number of trends that have impacted digital transformation, including artificial intelligence (AI), big data, and robotic process automation (RPA), among many others.