Articles

Attracting new customers is cool and all, but do you know how to keep them around?

Customer relationship management (CRM) software is not a new technology. It first made its debut in the mid-'80s before the term CRM was even coined. The combination of database marketing and contact management was handy in a world just realizing the utility of relatively small and inexpensive desktop computers; businesses haven’t looked back since.

It’s easy to fall down the rabbit hole of customer-acquisition. 

With the popularity of online shopping and regular growth of the e-commerce market, demand for customer service representatives (CSRs) to tend to customer concerns is increasing continuously. 

Whether you do it subconsciously or on purpose, it’s human nature to put things into groups.

If you haven’t noticed, bots are taking over the world.

Let’s be honest: consumers don’t trust marketers.

The relationship between customer and representative can be a beautiful thing.

How you talk the talk says a lot about how you walk the walk.

How many times have you placed an order for a product and waited nearly forever to receive it? Perhaps the expected delivery date came and went without any updated communication.