Articles

Let’s give them something to talk about.

Marketers never have only one task to focus on at a given time.

Content is everywhere.

Think about the last interaction you had with a brand. Maybe you saw a targeted ad on Instagram, opened an email from your favorite retailer, or read online reviews for the latest phone model.

As a planner, you have the task and pleasure of creating events that bring businesses and their customers face-to-face.

There are many types of events to consider when executing an event marketing strategy.

Things change over time, and that goes for how businesses approach marketing, too.

What is social engagement? Social engagement is the level of interaction, participation, and connection an individual has within a community, especially across digital platforms like social media, forums, blogs, and review sites. It reflects how people communicate, respond, and build relationships around shared interests, brands, or online conversations.

In a world saturated with advertisements and digital distractions, capturing consumer attention has become more challenging than ever.

As companies rationalize their database management practices, more firms turn to big data to operationalize their business outcomes.