Articles

The highlight of any sales operation is the act of closing a deal. 

For as much we talk about globalization, rarely do we mention the difficulties of effective global communication.

In my previous column, we explored the various ways building information modeling (BIM) software has impacted sustainable architecture. Expanding on the theme of sustainability, this month’s column examines a new trend in sustainability software called building energy modeling (BEM).

Textual information is all around us.

The ‘cloud’ is one of those fashionable words that has dominated tech discourse as of late, thrown around with all the regularity and skill of a four-year-old with a hand grenade.

It takes years to build a reputation, but only a few minutes to ruin it.

Does anyone remember when 4G was released? Do you remember what you were doing or who you were with?

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Customer service is a secret weapon.

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?