Articles

Over the past decade software as a service, more commonly known as SaaS, changed the way we work, and now the need for a remote workforce is doing the same thing.

Whether you like it or not, the holidays are quickly approaching.

Without effective internal communication (and probably coffee), any business would grind to a halt.

There are many types of events to consider when executing an event marketing strategy.

Hey Siri, is voice search really the next big thing in marketing?

This post is one part of G2's 2020 digital trends series. 

G2 is constantly following the evolving B2B tech industry, especially during this uncertain time. As part of a series of articles based on a recent survey we conducted, G2 analysts have highlighted some key issues and statistics about what small business employees are facing while working from home, along with possible tools and courses of action everyone can take away.

As if launching a new product isn’t stressful enough!

Our attention spans are dwindling, and information overload is the norm. 

Persuading a customer to buy your product is one thing, but convincing them to remain loyal to your business is another.