Articles

Some things in life go together.

At the end of March, we examined the impact of the coronavirus pandemic on the events industry. As businesses continue to cancel and postpone their in-person events, event software vendors have been scrambling to accelerate their product roadmaps and release new offerings to help their customers pivot to virtual events.

Business digital transformation is a buzzword that is misused and not completely clear. For instance, the Wikipedia definition is incomplete and vague: “Digital Transformation (DT) is the use of new, fast-changing digital technology to solve problems often utilizing cloud computing, reducing reliance on user-owned hardware but increasing reliance on subscription-based cloud services.” 

The COVID-19 pandemic has escalated cybersecurity issues within the education industry. The lack of guidelines or policies for managing cybersecurity within schools has caused vulnerabilities and led to increased attacks. This article discusses four cybersecurity concerns and how to combat them, including blended learning (in-person and virtual), phishing attacks, limited resources, and poor password hygiene. 

For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day.

Do your users know your business’ product or service like the back of their hand? You work with it every day and know it inside and out: all of its features, how it benefits users, and where it falls short.Yes, you know your product like nothing else, but what about your users? What do you know about the people buying your product? That’s where market research comes in. It helps businesses understand a target market’s ins and outs, present and potential customers’ needs and spending habits, competitors, and the industry. Market research services providers perform in-depth research to help businesses identify potential markets, check product viability, and ensure optimal placement.

What is call routing? Call routing is a business management process in which incoming customer calls are automatically routed and placed in a queue based on pre-determined criteria. Some phone call routing systems are also referred to as automatic call distribution (ACD) systems. 

Keeping your database in good shape helps manage scaled systems and run operations without hiccups.

Lead intelligence is a smarter way to prospect, as not all leads are created equally.

From interstate roads to international canals, civil engineering has had a direct impact on our evolution as an increasingly urbanized society with constantly expanding infrastructural needs.