Articles

Digital transformation efforts have become more like digital transformation mandates in the tech world ever since the COVID-19 pandemic made working from home the new normal. This has meant a rapid change in the B2B software landscape (although when has that not been the case?) as vendors rise to meet buyer demand for collaborative, hybrid technologies. 

The sweeping arm of digital transformation has cast aside normal operating procedure and catalyzed technological innovation in the insurance industry.

In its most basic form, business development can be defined as the creation of value for an organization or business.

When it comes to evaluating software and its usability, there’s alpha testing, beta testing, and gamma testing. Are all three really necessary?

What is asynchronous messaging? Asynchronous messaging is a communication method where people can contact each other without the need to be concurrently engaged on the messaging platform. Also referred to as async messaging, this practice allows people to send or respond to messages at their convenience. 

What are intangible products? Intangible products are goods sold by a company that are not physical in nature. The most popular are usually products that exist digitally, such as licenses and software. Despite not being a physical product, intangibles are still extremely valuable, though their value is a bit more difficult to sell. 

We live in a fast-paced world where we depend on speedy actions and timely responses.

Customers are looking for your business online, are you making it easy to find what they need?

Finding exceptional job candidates is easier said than done.

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP).