Articles

There are more than three billion social media users today, with 11 people creating an account every second. What does this mean? 

Organization is at the core of a strong social media strategy.

As the healthcare industry evolves, G2 continues to expand its healthcare categories. We are excited to announce the new categories for medical simulation software and nutritionist software.

Dreaming of being a successful blogger? The keyword there is successful.

Social media best practices are constantly improved and refined each day, creating an increasingly competitive landscape for those using it.

Communication has always been the most significant part of human expression and interaction. And unless we end up like the people from Wall-e who sit in front of a television all day, it always will be.

For marketers, one of the greatest benefits of social media is the opportunity to interact with customers. A successful social media strategy includes both telling customers about a brand and leveraging social listening to truly connect with customers.

What is social listening? Social listening is the process of tracking and analyzing information on social media channels. Businesses use social listening to monitor social media for mentions and conversations about their brands, products, and services. By tracking these conversations and analyzing their content, organizations are able to extract in-depth insights about their audiences and understand what customers are feeling and saying about a brand or even the industry as a whole.

A gift is pointless if it’s delivered to the wrong person.

We all want publicity for our businesses.