Articles

Cybersecurity threats are abundant and ever-changing. That’s why threat modeling, diagramming various threats and impacts, is a critical and necessary practice to prepare for whatever threats come your way.

If you had to guess how many years account-based marketing has been around, what would you say? Five? Ten? Fifteen?

Networks are an essential part of every business.

Artificial intelligence (AI) has become the hottest topic in technology. Its use in the age of digital transformation spans the commercial and public sectors, fueling debate among businesses, lawmakers, and the public. I have been putting pen to paper on the subject for a few years now; having recently joined G2 to nurture the expansion of our AI categories (as well as our analytics, cloud, and security categories), I would like to sum up some of my views, while setting the scene for a more detailed exploration of the technologies, business challenges, and trends shaping AI. 

Not all clouds are created equal, at least not in terms of security.

In 2008, Steve Jobs confidently dubbed the MacBook Air the “world’s thinnest notebook”. 

Financial technology, aka fintech, recently experienced its first wave of growth and adoption in the United States, where it’s fast becoming integral to financial services companies’ operations.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Customer relationship management (CRM) software is not a new technology. It first made its debut in the mid-'80s before the term CRM was even coined. The combination of database marketing and contact management was handy in a world just realizing the utility of relatively small and inexpensive desktop computers; businesses haven’t looked back since.

What is labor forecasting? Labor forecasting, or workforce forecasting, predicts future labor needs using applicable company and market data. This practice helps companies balance customer demands and employee satisfaction by avoiding overstaffing and understaffing and scheduling labor hours to meet these needs. Overstaffing creates unnecessary costs and a potentially hostile competitive environment amongst employees. Understaffing can leave the company workforce feeling stressed out and customers feeling dissatisfied with the service.