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This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

What is a needs assessment? A needs assessment is a systematic approach to determining and assessing the gaps between the current business conditions and the desired business conditions. 

From research studies to product listings, the internet is a treasure trove of informative content and valuable data.

As a planner, you have the task and pleasure of creating events that bring businesses and their customers face-to-face.

The more data we collect about our marketing activities, the more doors can open to lead us to further success. 

The legal industry is famously slow to adopt new technology, so its digital transformation has therefore been slow to coalesce.

Building a website is no quick task, and you’re not done once it goes live.

All jokes aside, it’s a confusing time for sales professionals trying to find tools that can help them sell to buyers who just don’t behave like they used to.

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

We’ve all heard “correlation doesn’t imply causation,” but what does it really mean?