Articles

App marketing shouldn’t be an afterthought.

If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?

Applications and databases are crucial for business operations, and so is their security.

The most valuable public companies in the world today are all driven by data.

Financial services aren’t just offered by financial services companies anymore. There are a few ways in which banks are expanding their reach by opening their systems to third parties via financial data APIs. The rise of banking as a service (BaaS) has allowed just about any company to expand its offerings to include financial products, but there are a few API-driven ways in which banks are connecting with third parties.

Think. Design. Test. Repeat.

No medical invention has been able to solve a root anomaly completely, reducing the sensation of a prick or pain during surgical procedures.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Recruiting, hiring, and managing a diverse workplace is essential for businesses to sustain their competitive advantage.

Building a website is no quick task, and you’re not done once it goes live.