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The 3 Types of Logos: A Method to the Madness

The 3 Types of Logos: A Method to the Madness

A picture is worth more than a thousand words — sometimes, it’s worth a billion dollar company.
by Daniella Alscher
The G2 on the Digital Transformation of Brand Perception

The G2 on the Digital Transformation of Brand Perception

Think about the last interaction you had with a brand. Maybe you saw a targeted ad on Instagram, opened an email from your favorite retailer, or read online reviews for the latest phone model.
by Stephanie Graham
Sales Prospecting: Tips and Tactics for a Strong Pipeline

Sales Prospecting: Tips and Tactics for a Strong Pipeline

Maintaining a healthy sales pipeline hinges on effective sales prospecting
by Harshita Tewari
The 7-Step Guide to a Sales Process: From Lead to Close

The 7-Step Guide to a Sales Process: From Lead to Close

Let’s make a deal.
by Mary Clare Novak
Media Monitoring: Why Brands Need It to Avoid PR Disasters

Media Monitoring: Why Brands Need It to Avoid PR Disasters

Quick, there’s an image crisis on the loose! Who you gonna call?
by Ninisha Pradhan
Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

Sales wants more leads, and it’s your job to deliver them. Now what?
by Lauren Pope
How Network Orchestration Is Scaling Automation for Success

How Network Orchestration Is Scaling Automation for Success

Networks aren't new to us.
by Keerthi Rangan
What Is ERP Implementation? Steps, Strategies, and Risks

What Is ERP Implementation? Steps, Strategies, and Risks

The implementation of a software system—particularly one as complex and expansive as an Enterprise Resource Planning (ERP)—requires a holistic knowledge of not only the software in question but also an intense understanding of your organization’s business operations and workflows.
by Piper Thomson
How to Create Scroll-Stopping Twitter Ads

How to Create Scroll-Stopping Twitter Ads

Whether you’re expanding your current presence or starting from scratch, advertising on Twitter can be a game-changing addition to your social strategy.
by Bridget Poetker
Inventory Management: How to Organize and Plan Effectively

Inventory Management: How to Organize and Plan Effectively

Managing your inventory is all the rage right now.
by Alexandra Vazquez