Articles

In a world saturated with advertisements and digital distractions, capturing consumer attention has become more challenging than ever.

        While smart devices and tools only recently became available for consumers, businesses have been using extremely sophisticated equipment for decades.

What is audience analysis? Audience analysis allows marketers to derive key insights about the consumer base in the total available market with the help of real-time data extracted from various online sources. This practice helps businesses identify, plan, and execute marketing campaigns and strategies to create credible market value. With audience analysis, marketing teams can map out content and promotional strategies and also conduct persona profiling.

This post is one part of G2's 2021 digital trends series. 

The distribution of on-demand content for eLearning and onboarding, along with conducting webcasts, digital town hall, and all-hands meetings is a strategy widely embraced by organizations for saving time and growing their revenue. Engaging videos facilitate better retention of information and boost employee productivity.  However, this practice raises a question—are company servers able to support such high bandwidth formats?

You never know when the next big idea will strike.

Account-based marketing (ABM) doesn’t fail because teams don’t understand it.

One of the hottest topics in data privacy management in 2020 is automation—specifically, automated data discovery and classification.

How useful is it to throw an idea into the market and hope it sticks?

Compliance is a pain. Regulatory technology (regtech) solutions are designed to ease the burden for financial services companies that must stay compliant with strict regulatory statutes.