Articles

In 2008, Steve Jobs confidently dubbed the MacBook Air the “world’s thinnest notebook”. 

What is email automation? Email automation is the use of email messages to drive sales and engagements and expand the reach of a business. This practice is typically used with email marketing software and in marketing automation software. Examples of email automation include a welcome message for a new customer, a reminder that they left something in their cart, or recommendations for similar products to purchase. Essentially, email automation is the practice of implementing a process for repetitive tasks to free up valuable time. 

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP). 

Despite the technological advancements that ushered in a new digital age, many aspects of traditional enterprise IT networks remain essentially unchanged.

How often have you started a business call with “did you get my email”?

Not all clouds are created equal, at least not in terms of security.

Contracts govern almost every interaction between businesses. 

Disasters happen in the blink of an eye.

Customers are the fuel of any business. They drive the revenue that organizations need to grow and succeed. Resources, on the other hand, are the machinery required for smooth business operations. Employees, equipment, partners, and working capital all come under resources.

Persuading a customer to buy your product is one thing, but convincing them to remain loyal to your business is another.