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This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising.

Believe it or not, coming up with your app idea was the easy part.

What are content libraries? Content libraries are a collection of digital assets a company owns and uses for marketing initiatives. These libraries organize assets and create a hub for all the necessary resources.

Sales and marketing. The ultimate interest-creating, revenue-generating, relationship-building power couple. The Beyonce and Jay-Z of business. The two business functions have plenty of similarities and differences, and one simply can’t exist without the other. 

Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.

More and more businesses today are looking to extract insight out of their systems using data analytics.

Communication is related to every human activity.

No matter how many presentations you’ve led, it’s normal to have butterflies.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.