I learned the Zappi interface in no time and was able to run my own tests on day one—it’s very user-friendly. Tests are fielded quickly (results in days, not weeks), and the way the data is organized on the back end is presentation-ready. When I want to dive deeper but don’t have the resources, the Zappi team is always available to dig in for me. Review collected by and hosted on G2.com.

It’s not a custom research tool; it’s really a set of tools designed to evaluate specific things—ad stimuli, concepts, and similar items—so you can’t use it for everything. That said, it’s ideal when you need quick quantitative feedback from an audience you’re able to select. Review collected by and hosted on G2.com.

I love the different formats we can use to launch surveys, like Screen-it and Ask Anything. There’s also a lot of detail about the audiences we’re able to reach, which makes it easier to target the right people. Overall, it helps me drive more insights than other platforms. Review collected by and hosted on G2.com.

The main thing I’d like to see added is an overview of the survey results. I really like having all the individual charts that we can dive into, but an overview would provide an extra layer of context and detail. It would also be helpful to be able to view the images used in the questions while looking at the results. For example, if a survey is about product designs, the answers may only list a model number, so when I’m creating summaries I have to go back to the images on my computer and match everything up. Review collected by and hosted on G2.com.

I like working with Zappi because the account management is great. The team always communicates in a timely manner and solves problems with us. I also find the platform very user-friendly, and the data analytic tools are great at cutting the data. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

I think Zappi could just enhance the front page of the platform a bit better or make the set-up a bit quicker. Sometimes when you are setting up projects it moves a bit slow. Would love to see the UX updated there. Review collected by and hosted on G2.com.

The service from our account managers is unparalleled. They do a wonderful job holding our hands, educating us on the platform, all new methodologies, and even creating a Playbook personalized to our team. It's like first-class service! Review collected by and hosted on G2.com.

The downside is that it's not easy to create DIY surveys or amend existing surveys within Zappi. You do have to be committed to using their survey templates. Review collected by and hosted on G2.com.

Zappi's templated approach makes it easy to scale concept / design / claims testing at an enterprise level and takes away a lot of the guess work.

Being able to define our audiences and fix them for everyone to use simplifies the process and enables us to democratize iterative research.

The Zappi team is also a big part of this successful partnership as we spend enough time plan for what's coming each quarter / semester and have an ongoing relationship to troubleshoot when needed. Review collected by and hosted on G2.com.

The qual components still feel a little simple sometimes - I would love to see more than just coding of the data and more active recommendation coming out it it. Review collected by and hosted on G2.com.

easy set up / quick answers / interesting value for money / good customer service support Review collected by and hosted on G2.com.

download features limited (in excel, layout is not easy to recreate graphs, in slides or PPT, charts are split on many slides) / some consumer verbatims create doubt about consumer answers quality Review collected by and hosted on G2.com.

Zappi has a self-service platform, so I can use it whenever I need to, based on my business objectives. It offers a variety of solutions, and the time savings are a big advantage. Review collected by and hosted on G2.com.

I’m concerned about the reliability of the results, since the respondents aren’t verified. Review collected by and hosted on G2.com.

I like that there are both validated, templated products as well as products that can be fully customized depending on my needs. Review collected by and hosted on G2.com.

Even with some of the more recent updates, there are still qualitative elements that have to be analyzed manually (like open ended verbatims) Review collected by and hosted on G2.com.

I use Zappi for innovation concept research and 360 promotion pricing. I like the speed of service, especially the 24-48 hour turnaround for testing. The initial setup was very easy, which is great coming from an innovation background. Review collected by and hosted on G2.com.

I find the clarity needed on how benchmarks are derived a bit lacking. I need to understand who is in the competitive benchmark set and the profiles of consumers being surveyed. Additionally, it's important how the quality of responses is vetted, as some consumers may just tick yes or no. The norms are not clear, which affects my overall satisfaction with the service. Review collected by and hosted on G2.com.

It is quite user friendly and very quick to see results. Review collected by and hosted on G2.com.

The results are not aways in the most presenter friendly format. This sometimes mean manual time is needed to translate results into a format that can be presented and processed by all areas of the business internally. Review collected by and hosted on G2.com.