--- title: Viva Engage Reviews meta\_title: 'Viva Engage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1442 reviews by the users' company size, role or industry to find out how Viva Engage works for a business like yours. aggregate\_rating: rating\_value: 3.6 review\_count: 1442 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Internal Communications url: https://www.g2.com/categories/internal-communications --- ### Viva Engage Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users enjoy the **ease of use** of Viva Engage, facilitating seamless communication and collaboration across teams. [(3 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1535066&qs=pros-and-cons#reviews) Users value the **ease of sharing updates** on Viva Engage, fostering connections and collaboration within their teams. [(3 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1534947&qs=pros-and-cons#reviews) Users value the **seamless connectivity** of Viva Engage, which fosters communication and community across dispersed teams globally. [(2 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1534938&qs=pros-and-cons#reviews) Users appreciate the **easy content sharing** on Viva Engage, enhancing networking and social interaction within the organization. [(2 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1535147&qs=pros-and-cons#reviews) Users value the **intuitive UI** of Viva Engage, enhancing connectivity and collaboration across diverse teams and locations. [(2 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=2391754&qs=pros-and-cons#reviews) Users find the platform somewhat **crowded and distracting** , leading to missed notifications and buried important posts. [(2 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=2352592&qs=pros-and-cons#reviews) Users experience **a lack of notifications** , causing important updates to be missed amid crowded discussions. [(2 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=2352598&qs=pros-and-cons#reviews) Users find **low engagement** on Viva Engage leads to important posts getting buried and unreliable notifications complicating updates. [(2 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1535006&qs=pros-and-cons#reviews) Users often find the **cluttered interface** makes important posts hard to find, affecting engagement and communication. [(1 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=2391757&qs=pros-and-cons#reviews) Users find navigation **difficult** on Viva Engage, citing confusing layouts and ineffective search results that hinder engagement. [(1 mentions)](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1534893&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Viva Engage ##### 1. Ease of Use Users enjoy the **ease of use** of Viva Engage, facilitating seamless communication and collaboration across teams. [ See 3 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1535066&qs=pros-and-cons#reviews) See Related User Reviews SM Stephen M. Small-Business (50 or fewer emp.) 4.0/5 "Nice work tool " What do you like about Viva Engage? Easy to use, nice iOS app that makes this a great Mobil tool ![Ivan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan P.") IP Ivan P. Enterprise (\> 1000 emp.) 3.5/5 "Great for Team Connection, But Needs Better Organization and Notifications" What do you like about Viva Engage? Viva Engage offers an efficient platform for employees across different regions and departments to remain connected. I find it easy to share updates, ##### 2. Sharing Ease Users value the **ease of sharing updates** on Viva Engage, fostering connections and collaboration within their teams. [ See 3 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1534947&qs=pros-and-cons#reviews) See Related User Reviews ![Ivan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan P.") IP Ivan P. Enterprise (\> 1000 emp.) 3.5/5 "Great for Team Connection, But Needs Better Organization and Notifications" What do you like about Viva Engage? Viva Engage offers an efficient platform for employees across different regions and departments to remain connected. I find it easy to share updates, ![Erin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin H.") EH Erin H. Enterprise (\> 1000 emp.) 5.0/5 "Great social media tool for internal use" What do you like about Viva Engage? The companies that I've used Viva Engage at (formerly Yammer) have used the tool like social media for work. We use it to share news about the company ##### 3. Connectivity Users value the **seamless connectivity** of Viva Engage, which fosters communication and community across dispersed teams globally. [ See 2 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1534938&qs=pros-and-cons#reviews) See Related User Reviews ![Ivan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan P.") IP Ivan P. Enterprise (\> 1000 emp.) 3.5/5 "Great for Team Connection, But Needs Better Organization and Notifications" What do you like about Viva Engage? Viva Engage offers an efficient platform for employees across different regions and departments to remain connected. I find it easy to share updates, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Corporate Social Media App" What do you like about Viva Engage? Yammer helps in connecting with the members of your organization thus helping networking. It also enables users to share knowledge and insights via gr ##### 4. Content Sharing Users appreciate the **easy content sharing** on Viva Engage, enhancing networking and social interaction within the organization. [ See 2 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1535147&qs=pros-and-cons#reviews) See Related User Reviews ![Erin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin H.") EH Erin H. Enterprise (\> 1000 emp.) 5.0/5 "Great social media tool for internal use" What do you like about Viva Engage? The companies that I've used Viva Engage at (formerly Yammer) have used the tool like social media for work. We use it to share news about the company ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Corporate Social Media App" What do you like about Viva Engage? Yammer helps in connecting with the members of your organization thus helping networking. It also enables users to share knowledge and insights via gr ##### 5. Intuitive UI Users value the **intuitive UI** of Viva Engage, enhancing connectivity and collaboration across diverse teams and locations. [ See 2 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=2391754&qs=pros-and-cons#reviews) See Related User Reviews SM Stephen M. Small-Business (50 or fewer emp.) 4.0/5 "Nice work tool " What do you like about Viva Engage? Easy to use, nice iOS app that makes this a great Mobil tool ![Ivan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan P.") IP Ivan P. Enterprise (\> 1000 emp.) 3.5/5 "Great for Team Connection, But Needs Better Organization and Notifications" What do you like about Viva Engage? Viva Engage offers an efficient platform for employees across different regions and departments to remain connected. I find it easy to share updates, ### 5 Cons or Disadvantages of Viva Engage ##### 1. Distraction Users find the platform somewhat **crowded and distracting** , leading to missed notifications and buried important posts. [ See 2 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=2352592&qs=pros-and-cons#reviews) See Related User Reviews ![Ivan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan P.") IP Ivan P. Enterprise (\> 1000 emp.) 3.5/5 "Great for Team Connection, But Needs Better Organization and Notifications" What do you dislike about Viva Engage? Sometimes, the platform feels a bit crowded, which means that important posts can quickly get buried beneath more active threads. I also find the noti ![Erin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin H.") EH Erin H. Enterprise (\> 1000 emp.) 5.0/5 "Great social media tool for internal use" What do you dislike about Viva Engage? It's easy to lose notifications/new posts in the noise. Maybe it's a problem with the way the companies I've been with have implemented this tool, but ##### 2. Lack of Notifications Users experience **a lack of notifications** , causing important updates to be missed amid crowded discussions. [ See 2 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=2352598&qs=pros-and-cons#reviews) See Related User Reviews ![Ivan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan P.") IP Ivan P. Enterprise (\> 1000 emp.) 3.5/5 "Great for Team Connection, But Needs Better Organization and Notifications" What do you dislike about Viva Engage? Sometimes, the platform feels a bit crowded, which means that important posts can quickly get buried beneath more active threads. I also find the noti ![Erin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin H.") EH Erin H. Enterprise (\> 1000 emp.) 5.0/5 "Great social media tool for internal use" What do you dislike about Viva Engage? It's easy to lose notifications/new posts in the noise. Maybe it's a problem with the way the companies I've been with have implemented this tool, but ##### 3. Low Engagement Users find **low engagement** on Viva Engage leads to important posts getting buried and unreliable notifications complicating updates. [ See 2 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1535006&qs=pros-and-cons#reviews) See Related User Reviews ![Ivan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan P.") IP Ivan P. Enterprise (\> 1000 emp.) 3.5/5 "Great for Team Connection, But Needs Better Organization and Notifications" What do you dislike about Viva Engage? Sometimes, the platform feels a bit crowded, which means that important posts can quickly get buried beneath more active threads. I also find the noti ![Erin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin H.") EH Erin H. Enterprise (\> 1000 emp.) 5.0/5 "Great social media tool for internal use" What do you dislike about Viva Engage? It's easy to lose notifications/new posts in the noise. Maybe it's a problem with the way the companies I've been with have implemented this tool, but ##### 4. Cluttered Interface Users often find the **cluttered interface** makes important posts hard to find, affecting engagement and communication. [ See 1 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=2391757&qs=pros-and-cons#reviews) See Related User Reviews ![Ivan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan P.") IP Ivan P. Enterprise (\> 1000 emp.) 3.5/5 "Great for Team Connection, But Needs Better Organization and Notifications" What do you dislike about Viva Engage? Sometimes, the platform feels a bit crowded, which means that important posts can quickly get buried beneath more active threads. I also find the noti ##### 5. Difficult Navigation Users find navigation **difficult** on Viva Engage, citing confusing layouts and ineffective search results that hinder engagement. [ See 1 mentions ](https://www.g2.com/products/viva-engage/reviews?filters%5Bsentiment_snippet%5D=1534893&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Yammer is a social networking tool for your employees" What do you dislike about Viva Engage? The search is not up to the mark and may not end up showing expected results. The platform is confusing for most of the folks and is less engaging as ## Top-Rated Alternatives [ ![Workvivo](https://images.g2crowd.com/uploads/product/hd_favicon/4168aa94aaafa620921159ee1547a753/workvivo.svg "Workvivo") Workvivo 4.8/5(2,684) ](https://www.g2.com/products/workvivo/reviews) [ ![Jive](https://images.g2crowd.com/uploads/product/hd_favicon/0207ba5fe58797e2caf87db11d99f1c4/jive.svg "Jive") Jive 3.8/5(309) ](https://www.g2.com/products/jive/reviews) [ ![eXo Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1487565831/exo-platform.svg "eXo Platform") eXo Platform 4.3/5(93) ](https://www.g2.com/products/exo-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/viva-engage/competitors/alternatives) ![Ivan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan P.") IP Ivan P. EU Deforestation regulation Analyst Food & Beverages Enterprise (\> 1000 emp.) 12/11/2025 "Great for Team Connection, But Needs Better Organization and Notifications" 3.5/5 What do you like best about Viva Engage? Viva Engage offers an efficient platform for employees across different regions and departments to remain connected. I find it easy to share updates, acknowledge accomplishments, and keep up with what’s happening in other teams. The interface is intuitive and blends well with the overall Microsoft 365 environment, which helps drive adoption. For a large global company like Mondelez, it’s a valuable tool for building a sense of community, even when teams are dispersed across various locations. Review collected by and hosted on G2.com. What do you dislike about Viva Engage? Sometimes, the platform feels a bit crowded, which means that important posts can quickly get buried beneath more active threads. I also find the notifications to be somewhat unreliable, so I often miss updates unless I check manually. While the platform is useful for engagement, it doesn't always work well for structured communication or more formal knowledge sharing. Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? Viva Engage significantly improves visibility across the organization by giving teams a straightforward platform to share news, best practices, and company initiatives. In a large company like Mondelez, it is especially valuable for breaking down communication silos and providing a central hub for discussions that might otherwise get lost in long email chains. Furthermore, it helps foster a strong company culture by making it easy to celebrate achievements and connect employees from different regions. Review collected by and hosted on G2.com. Show More 12/18/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Erin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin H.") EH Erin H. Technical Project Manager Information Technology and Services Enterprise (\> 1000 emp.) 6/14/2016 "Great social media tool for internal use" 5/5 What do you like best about Viva Engage? The companies that I've used Viva Engage at (formerly Yammer) have used the tool like social media for work. We use it to share news about the company, news about ourselves, news in general, as well as comics and tech news. It's a good way to share more social content like team photos etc widely. Review collected by and hosted on G2.com. What do you dislike about Viva Engage? It's easy to lose notifications/new posts in the noise. Maybe it's a problem with the way the companies I've been with have implemented this tool, but not enough people use it regularly for it to be super helpful on a wider level. Review collected by and hosted on G2.com. Recommendations to others considering Viva Engage: Make sure you get your employees to use yammer on a regular basis if you are going to make announcements solely on that platform. Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? It's a good tool to supplement communication and community activity and bring teams together on a more personal level. Review collected by and hosted on G2.com. Show More 11/21/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/27/2026 "Viva Engage Makes Internal Social Networking Easy" 4.5/5 What do you like best about Viva Engage? The best about Viva Engage is it makes internal social networking easier Review collected by and hosted on G2.com. What do you dislike about Viva Engage? Eventhough its a common platform, the adoption which i see is very less. It does'nt predicts content duplication Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? The problem that Viva Engage solving is it makes the internal social networking easier Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: G2 invite ![Verified User in Food Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food Production") UF Verified User in Food Production Enterprise (\> 1000 emp.) 4/29/2026 "Viva Engage Makes Company Updates Easy and User-Friendly" 5/5 What do you like best about Viva Engage? Viva Engage is a great way to see updates across the organization. Review collected by and hosted on G2.com. What do you dislike about Viva Engage? Not much to dislike, it looks and feels like facebook and is very user friendly. Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? Viva Engage helps connect employees who work at large organizations. It allows us to post updates about what's going on in our location so others can see. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite SM Stephen M. EMT Instructor Small-Business (50 or fewer emp.) 12/22/2025 "Nice work tool " 4/5 What do you like best about Viva Engage? Easy to use, nice iOS app that makes this a great Mobil tool Review collected by and hosted on G2.com. What do you dislike about Viva Engage? Would really like more group options added Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? Rapid information sharing with the ability to keep messages for work separate from personal messages Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Enterprise (\> 1000 emp.) 2/18/2025 "Corporate Social Media App" 5/5 What do you like best about Viva Engage? Yammer helps in connecting with the members of your organization thus helping networking. It also enables users to share knowledge and insights via groups. Signing in on Yammer is easy and help with being logged in until user wishes. Review collected by and hosted on G2.com. What do you dislike about Viva Engage? I see that Yammer is becoming more of a personal social media app rather than being professional. The app can get addictive with increased screen time. Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? Helps building network within the organisation. Helps with sharing views and discussions on like minded groups. There is a community that can be built basis of similar likes and dislikes Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 10/22/2024 "Yammer is a social networking tool for your employees" 5/5 What do you like best about Viva Engage? Yammer is a platform which makes corporate communications easier as well as allowing people to connect with external world. It can easily integrate into Microsoft 365 seamlessly without any hassle Review collected by and hosted on G2.com. What do you dislike about Viva Engage? The search is not up to the mark and may not end up showing expected results. The platform is confusing for most of the folks and is less engaging as compared to other tools. Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? Yammer is helping the organisation to setup collaborative activities and connect people with similar interests which helps in boosting their morale as well as helping them to engage in social awareness activities. Review collected by and hosted on G2.com. Show More 10/27/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rohit G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit G.") RG Rohit G. Programming Analyst Enterprise (\> 1000 emp.) 11/9/2023 "Tool to connect socially in corporate world! Now Yammer is Viva Engage !!" 4.5/5 What do you like best about Viva Engage? I liked the user-friendliness of yammer it's have feature of collaboration within organization. It have other features of group discussions and file sharing, enhancing team productivity. It's promoting collaborative work culture which is good thing. Implementation of yammer is easy. It's integration aslo very easy to handle and manage for developers. I have been using yammer daily to stay updated within organization Review collected by and hosted on G2.com. What do you dislike about Viva Engage? It promotes social media kind thing so using in such way may reduce productivity of some users may also dislike this. It does have Simple UI but still Its not great as other platforms. Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? It's solved my problem of networking with senior people within organization. It also solve problem of collaboration with other people of interest and departments. Using yammer keeps me updated. We can share our experiences within organization only. Its solves problem of concern related to security also. Review collected by and hosted on G2.com. Show More 12/4/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Hemant G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hemant G.") HG Hemant G. Jr. Software Engineer Enterprise (\> 1000 emp.) 11/10/2023 "Best platform for employees to collaborate and socialize." 4.5/5 What do you like best about Viva Engage? Yammer now changed in name of Viva Engage promotes virtual socializing within organization. It's very easy to use UI with extensive customer support. It equips you with multiple features like photo upload, file sharing etc. Review collected by and hosted on G2.com. What do you dislike about Viva Engage? It provides multiple updates on your teams and outlook which is irritating and at the same time it distracts you from your professional work. Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? Yammer worked as a platform for us within organization where we can post internal opening and requirements for our project and same way other people also post so relevant candidate wo are on bench or looking to internally switch can follow up. This helped us getting relevant skills for your requirement within your organization. Review collected by and hosted on G2.com. Show More 12/4/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite GH Grace H. Enterprise (\> 1000 emp.) 4/8/2024 "Clunky interface but can be useful for sharing updates" 2.5/5 What do you like best about Viva Engage? Likes: Push email notifications. Embedded images/GIFs. Subgroups. Review collected by and hosted on G2.com. What do you dislike about Viva Engage? Dislikes: Does not feel 'current'; feels like 2010s internet. Clunky interface Review collected by and hosted on G2.com. What problems is Viva Engage solving and how is that benefiting you? Quick announcements to large number of users that utilise images and colour better than email. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Work at Microsoft? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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