--- title: Upland Kapost Reviews meta\_title: 'Upland Kapost Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 42 reviews by the users' company size, role or industry to find out how Upland Kapost works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 42 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Upland Kapost Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upland Kapost but has limited features. Are you part of the Upland Kapost team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upland Kapost is content operations management software that helps B2B marketing teams plan, produce, distribute, and analyze content all in one place. The solution enables marketers to easily manage the full content lifecycle so they can deliver the best experience at each stage of the customer journey. Customers love Upland Kapost for its go-to-market alignment, multi-channel distribution, and consistent content delivery. Learn more at www.uplandsoftware.com/kapost/ * * * Seller [Upland Software](https://www.g2.com/sellers/upland-software) Discussions [Upland Kapost Community](https://www.g2.com/products/upland-kapost/discuss) Solution Type All-in-One Overview by Jamie Kezeor Show More ## Pricing Pricing provided by Upland Kapost. ### Kapost Marketing Operating System $3,500 per month [ View More Pricing Information ](https://www.g2.com/products/upland-kapost/pricing) ## Top-Rated Alternatives [ ![Contently](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Contently") Contently 4.6/5(96) ](https://www.g2.com/products/contently/reviews) [ ![Skyword360](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Skyword360") Skyword360 4.3/5(197) ](https://www.g2.com/products/skyword360/reviews) [ ![Bynder](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bynder") Bynder 4.5/5(1,165) ](https://www.g2.com/products/bynder/reviews) [ View All Alternatives ](https://www.g2.com/products/upland-kapost/competitors/alternatives) ## User Insights Average based on 42 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 3/18/2016 "Kapost has helped us to stay organized, be more strategic, and measure ROI of content marketing" 5/5 What do you like best about Upland Kapost? There are a lot of things to like about Kapost. First, having all of our content in one place is essential. The workflows help our internal teams to collaborate and reinforce predetermined flows to improve organization. The editorial calendar is pretty handy for planning and communication as well. But the thing that gives us the most value is the insights that Kapost provides. Being able to see overall content engagement across channels and quickly measure what is working and what is not is fantastic. Kapost's content scoring model actually lets us attribute a dollar amount of ROI to our content which is something we've not been able to easily do in the past. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? There are a few things that I've heard from the team regularly. The first is that Kapost can be pretty noisy with notifications, but this is something that the product team is working on actively and we've already seen a lot of improvement on. The second is that it would be really great to be able to customize the gallery to be aligned with our brand. And lastly, I would say from a scalability perspective, Kapost can be rather pricey for a large team. We're constantly having to analyze our license usage and determine if people really "need" seats, and it would be wonderful to not have to watch that quite so carefully. Review collected by and hosted on G2.com. Recommendations to others considering Upland Kapost: I had used Compendium (Oracle Marketing Cloud) previous to using Kapost and, after we switched, the difference was immediately positive. Kapost has (mostly) everything we could need/want and it's much more user friendly than Compendium. Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? Content planning, measurement of content efforts, efficiency of collaboration, content distribution Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services") AI Verified User in Information Services Enterprise (\> 1000 emp.) 3/15/2016 "Good marketing collaboration product" 3/5 What do you like best about Upland Kapost? I like the collaboration aspect so you can see the progress and notes from all involved. It's nice to see everything in one spot. Also great to have access to content in one area. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? Custom reports should be customizable to have categories arranged in an order that makes sense, not alphabetical order as exists now. I lodged this complaint/request with our Kapost contact several times. Baked in fields such as dates and locations should feed into custom reports which isn't possible now, so need to add these in as custom fields to populate reporting. Issue is someone filling in the baked in fields and not the custom fields and therefore doesn't populate reporting. You really shouldn't have to do this twice anyway. Review collected by and hosted on G2.com. Recommendations to others considering Upland Kapost: Compare it to what you currently use to see if it has the features you are looking for. Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? Collaboration on a project is a big benefit. Everyone seeing the progress of a project easily. Calendarization is key to see what is going on at any given time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Debbie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbie P.") DP Debbie P. Content Strategy and Operations Information Technology and Services Mid-Market (51-1000 emp.) 12/18/2015 "A great soup-to-nuts content production tool still working out what it wants to be when it grows up" 4/5 What do you like best about Upland Kapost? Kapost is a dedicated content production tool that packages together critical production capabilities that no other tool has done. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? Lack of customizeability in the platform. Some of the features are designed to support processes few people follow, but you can't remove them. I believe this is a result of earlier product iterations where the customer base was smaller and they were still guessing at what the platform should offer and how. Review collected by and hosted on G2.com. Recommendations to others considering Upland Kapost: Don't bite off more than you can chew when you first implement. Start with building out just a handful of content types and simple workflows to get people used to the tool and to win buy-in from your users. Remember: This is not just a new tool for most people — it's a new mindset for content creation that they've probably never experienced before. Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? We use Kapost to streamline production of content, specific to content type, initiatives, etc. It has definitely worked in a big way for us and has allowed us to onboard new content creators much more efficiently and effectively. Furthermore, the we now have a system for tagging our content and making it searchable by anything we want: customer type, level of technicality, persona, buying stage, industry topic ... the sky is the limit here. Kapost has made content management and maintenance so much less manual; It has been phenomenal in that way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 3/15/2016 "Kapost: One-Stop Shop for Most Marketing Content Creation" 3.5/5 What do you like best about Upland Kapost? Kapost is a great tool for marketing teams that create different kinds of content, graphics and videos to track progress and ask for review in one interface. The product team seems to be open to improvements. My colleague submitted a file we wanted to store in Kapost and a month later, the capability was added for SVG files. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? Kapost is a newer product so there are still navigational bugs in the system from an efficiency perceptive. The product is also dependent on all reviewers buy-in to using the platform so it is not as helpful if you need high-level review from teams outside marketing. Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? Kapost solves many project management aspects of creating marketing content. The automated workflows allow for faster setup of common assets and automatically remind team mates of deadlines and upcoming requests. It streamlines content creation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Natasha K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natasha K.") NK Natasha K. Sr. Marketing Campaign Manager Information Technology and Services Mid-Market (51-1000 emp.) 12/18/2015 "Not just a Content Management Tool, but useful for many other cases" 4/5 What do you like best about Upland Kapost? I like the workflows built into the Content pages in Kapost. It's easy to use and intuitive. I also like how it easy it is to collaborate and work on one content piece with team members (share and notify users to complete tasks). The calendar feature is very helpful to see all of our content pieces in calendar format. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? Sometimes it's slow and there could be more links from section to section. I would like to be able to easily get back to the campaign page from each individual asset (submitted this request to Kapost already). Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? We're solving lots of challenges with Kapost, including content strategy, sales enablement, and project management. Out of the different types of content, we definitely use Kapost for all of the tasks for blog post since it has a slick Wordpress integration. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Lisa M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lisa M.") LM Lisa M. Demand Analytics Manager Mid-Market (51-1000 emp.) 12/28/2015 "Robust Content Management Tool" 4.5/5 What do you like best about Upland Kapost? Kapost has helped our team seamlessly coordinate production of content. With a lot of content in production it was previously very tough to keep track of what was being produced and what was in the pipeline. With Kapost it is much easier to keep track of your tasks and see when content goes live. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? There are improvements that could be made to the insights component of Kapost. It would be helpful to have more custom ways to view the data. Review collected by and hosted on G2.com. Recommendations to others considering Upland Kapost: This is a great content management tool that helps with project management and content production. Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? Kapost helps our team push content into production without missing any key steps. It serves as a nice project management tool for the team and offers a great content library to view all previously published content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/20/2016 "Coordinating and publishing content for large tech enterprise" 4/5 What do you like best about Upland Kapost? Feature-rich and able to streamline large-scale content operations. We were able to maintain content for a large enterprise thought leadership blog. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? Almost too complex. We found it challenging to have the whole team -- client and agency side -- following the same processes within the tool. Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? It helped to streamline our overall content calendar, with several key touch points available for each stage of review. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Molly P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly P.") MP Molly P. Member Mid-Market (51-1000 emp.) 12/21/2015 "Love Kapost!" 4.5/5 What do you like best about Upland Kapost? As the Email Marketing Specialist at my company, Kapost allows me to easily keep track of our busy email schedule. I can communicate effectively and efficiently will every person involved in email creation/design. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? It would be nice if it were easier to notify people of current and upcoming tasks, maybe an alternative to email. Overall, the functionality of Kapost works well for the role I'm in. Review collected by and hosted on G2.com. Recommendations to others considering Upland Kapost: If you have many people involved in content creation and need to make things easier, get Kapost ASAP! Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? This helps me speed up the email process and allows me to get work done faster. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Hardware](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Hardware") EC Verified User in Computer Hardware Enterprise (\> 1000 emp.) 3/15/2016 "Great product! Great people! But needs to step it up a notch." 4.5/5 What do you like best about Upland Kapost? Product is very easy to use. The existing integrations are very simple to setup. Our customer success manager is great. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? The analytics data is very simple and does not allow for much customization. Workflows are really difficult to work with and build. Most product changes/suggestions are directed to a crowd sourcing request portal and not considered by a real human. Review collected by and hosted on G2.com. Recommendations to others considering Upland Kapost: Review the workflows and make sure it covers everything you ed. Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? Centralizing our content creation, management and reporting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Julia F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julia F.") JF Julia F. PR Specialist Information Technology and Services Mid-Market (51-1000 emp.) 12/18/2015 "Great content tool" 5/5 What do you like best about Upland Kapost? Kapost is very intuitive and easy to customize. Review collected by and hosted on G2.com. What do you dislike about Upland Kapost? It can be hard to keep up with renaming features and changing looks, but it's quite intuitive regardless. Review collected by and hosted on G2.com. Recommendations to others considering Upland Kapost: I absolutely recommend Kapost - it's intuitive, it's easy to customize and generally a great tool for content production. Review collected by and hosted on G2.com. What problems is Upland Kapost solving and how is that benefiting you? Content creation is streamlined and no steps are missed. Kapost makes sure processes are followed and eliminates any kind of confusion about content status. Review collected by and hosted on G2.com. Show More 12/22/2015 Current UserValidated ReviewerIncentivizedSource: G2 invite ## Pricing Options Pricing provided by Upland Kapost. ### Kapost Marketing Operating System $3,500 per month [ View More Pricing Information ](https://www.g2.com/products/upland-kapost/pricing) Upland Kapost Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_593835df38a32937806f1009656f5167/contently.png "Product Avatar Image") Contently 4.6/5(96) [ Compare Now ](https://www.g2.com/compare/contently-vs-upland-kapost) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b6482c57c31162c52e6b962fecd9f398/uberflip-a-pathfactory-company.png "Product Avatar Image") Uberflip a PathFactory Company 4.2/5(341) [ Compare Now ](https://www.g2.com/compare/uberflip-a-pathfactory-company-vs-upland-kapost) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d952846954f2b5edb0c15b28372aafb4/skyword360.png "Product Avatar Image") Skyword 4.3/5(197) [ Compare Now ](https://www.g2.com/compare/skyword360-vs-upland-kapost) ##### ##### Upland Kapost Features Planning Collaborative Editorial Calendars / Scheduling Content [ View More Features ](https://www.g2.com/products/upland-kapost/features) ##### Categories on G2 [Content Creation](https://www.g2.com/categories/content-creation)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization) ##### Explore More [What are the highest rated managed mobility services platforms for organisations transitioning from legacy systems and infrastructure?](https://www.g2.com/discussions/what-are-the-highest-rated-managed-mobility-services-platforms-for-organisations-transitioning-from-legacy-systems-and-infrastructure%20)[Which HR service delivery tools work well for a team without dedicated IT support that still needs to deliver a consistent, high-quality employee service experience?](https://www.g2.com/discussions/which-hr-service-delivery-tools-work-well-for-a-team-without-dedicated-it-support-that-still-needs-to-deliver-a-consistent-high-quality-employee-service-experience)[Which reputation management services platforms avoid common adoption failures after initial deployment?](https://www.g2.com/discussions/which-reputation-management-services-platforms-avoid-common-adoption-failures-after-initial-deployment) [best contact center software](https://www.g2.com/discussions/what-s-the-top-contact-center-software)[Best software to monitor network for SaaS companies](https://www.g2.com/discussions/best-software-to-monitor-network-for-saas-companies)[Salesforce Heroku vs Back4app vs Parse: which mobile backend as a service platform handles production scale without requiring a dedicated DevOps function?](https://www.g2.com/discussions/salesforce-heroku-vs-back4app-vs-parse-which-mobile-backend-as-a-service-platform-handles-production-scale-without-requiring-a-dedicated-devops-function) [Show MoreShow Less](javascript:void(0);)