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# Contently vs Upland Kapost Comparison - What are their main differences?

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ContentlyUpland Kapost[+ Add Product](#)

Reviews

**Contently** [

4.6/5(96)

](https://www.g2.com/products/contently/reviews#reviews)

**Upland Kapost** [

4/5(42)

](https://www.g2.com/products/upland-kapost/reviews#reviews)

Pricing

**Contently**
No pricing available

**Upland Kapost**
 **$3,500** per month · Kapost Marketing Operating System

**Pricing Insights**
from reviews

Time to Implement

**Contently**
1 month

Based on 6 responses

**Upland Kapost**
1 month

Based on 10 responses

Return on Investment

**Contently**
11 months

Based on 5 responses

**Upland Kapost**
Not enough reviews yet

Perceived Cost

**Contently**
$$$$$

**Upland Kapost**
$$$$$

Average Discount

**Contently**
8%

**Upland Kapost**
Not enough reviews yet

 ![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")

 ![Upland Kapost](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-kapost.svg "Upland Kapost")

G2 offers free advice on this comparison.

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Pros & Cons

**Contently**
Not enough data

**Upland Kapost**
Not enough data

Screenshots

**Contently**
 ![Contently screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65144/expirable-direct-uploads_2Fa52410d5-e0e9-40fd-bc4b-652c13a3a9ac_2FAnalytics_01_G2.png)

**Upland Kapost**
 ![Upland Kapost screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/45092/expirable-direct-uploads_2Fa5fb04e1-c2f2-415f-b360-8b560b77e956_2FKapost_ScreenShot.jpg)

Ratings

Meets Requirements

**Contently**

9.1

9.175

**Upland Kapost**

7.8

7.838

Ease of Use

**Contently**

9.1

9.174

**Upland Kapost**

7.5

7.538

Ease of Setup

**Contently**

9.0

9.033

**Upland Kapost**

7.4

7.416

Ease of Admin

**Contently**

9.0

9.034

**Upland Kapost**

8.1

8.116

Quality of Support

**Contently**

9.2

9.271

**Upland Kapost**

8.5

8.533

Has the product been a good partner in doing business?

**Contently**

9.4

9.433

**Upland Kapost**

8.8

8.817

Product Direction (% positive)

**Contently**

8.4

8.467

**Upland Kapost**

7.9

7.938

Features

Content Creation[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

7.9

47

8.5

12

Planning

Scheduling Integration

7.2(won by default)

6

Not enough data

Publishing

Execute Content Publication

9.0(won by default)

5

Not enough data

Social Media

Social Media Integration

7.5(won by default)

6

Not enough data

Planning

Collaborative Editorial Calendars / Scheduling Content

8.5(tied score)

38

8.5(tied score)

12

Generative AI

AI Text Generation

9.0(won by default)

5

Not enough data

AI Text Generation

9.0(won by default)

5

Not enough data

AI Text Summarization

8.0(won by default)

5

Not enough data

AI Text-to-Image

6.7(won by default)

5

Not enough data

AI Text-to-Video

6.0(won by default)

5

Not enough data

Agentic AI - Content Creation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.0

17

Not enough data

Tools

Contact Collection

8.3(won by default)

9

Not enough data

Audience Insights

8.0(won by default)

15

Not enough data

Social Sharing

8.6(won by default)

11

Not enough data

Metrics

Entry and Exit Pages

7.9(won by default)

15

Not enough data

Sessions

7.8(won by default)

15

Not enough data

Engagement

8.8(won by default)

16

Not enough data

Return

7.8(won by default)

13

Not enough data

Conversions

6.9(won by default)

8

Not enough data

Search Rank

7.6(won by default)

11

Not enough data

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Freelance Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

8.2

17

Not enough data

Hiring

RFP Creator

6.9(won by default)

7

Not enough data

Messaging

7.6(won by default)

12

Not enough data

Freelance Screening

8.9(won by default)

12

Not enough data

Freelance Profiles

8.8(won by default)

11

Not enough data

Project Management

Calendar

8.7(won by default)

14

Not enough data

Guidelines and Policies

8.5(won by default)

16

Not enough data

Workflow Builder

8.6(won by default)

14

Not enough data

Digital Asset Management

8.5(won by default)

13

Not enough data

Payment

Payment Automation

8.7(won by default)

14

Not enough data

Secure Payments

8.3(won by default)

13

Not enough data

Multi-Currency Payments

7.4(won by default)

9

Not enough data

Multiple Payment Methods

7.4(won by default)

9

Not enough data

Show 2 feature categories with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Customer Revenue Optimization[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Sales Team

Flexible Sales Process

Not enough data

Not enough data

Training Mode

Not enough data

Not enough data

Playbooks

Not enough data

Not enough data

Intelligence

Opportunity Identification

Not enough data

Not enough data

Zero-touch Renewals

Not enough data

Not enough data

Smart Content

Not enough data

Not enough data

Mapping

Multiple Org Charts

Not enough data

Not enough data

Stakeholder Roles

Not enough data

Not enough data

Agentic AI - Customer Revenue Optimization

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")](https://www.g2.com/products/contently/reviews)

Contently

Small-Business(50 or fewer emp.)

26.3%

Mid-Market(51-1000 emp.)

27.4%

Enterprise(\> 1000 emp.)

46.3%

[![Upland Kapost](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-kapost.svg "Upland Kapost")](https://www.g2.com/products/upland-kapost/reviews)

Upland Kapost

Small-Business(50 or fewer emp.)

9.5%

Mid-Market(51-1000 emp.)

66.7%

Enterprise(\> 1000 emp.)

23.8%

Small-Business

(50 or fewer emp.)

26.3%

9.5%

Mid-Market

(51-1000 emp.)

27.4%

66.7%

Enterprise

(\> 1000 emp.)

46.3%

23.8%

Reviewers' Industry

[![Contently](https://images.g2crowd.com/uploads/product/hd_favicon/1497287611/contently.svg "Contently")](https://www.g2.com/products/contently/reviews)
Contently

Information Technology and Services

13.7%

Marketing and Advertising

12.6%

Computer Software

8.4%

Hospital & Health Care

7.4%

Financial Services

7.4%

Other

50.5%

[![Upland Kapost](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-kapost.svg "Upland Kapost")](https://www.g2.com/products/upland-kapost/reviews)
Upland Kapost

Information Technology and Services

35.7%

Computer Software

26.2%

Marketing and Advertising

11.9%

Printing

4.8%

Venture Capital & Private Equity

2.4%

Other

19.0%

FAQs

## Contently vs Upland Kapost FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Upland Kapost vs Contently?

Contently stands out from Upland Kapost with higher reviewer satisfaction across all major dimensions, especially in overall rating, ease of setup, and quality of support.

| | [Upland Kapost](https://www.g2.com/products/upland-kapost/reviews) | [Contently](https://www.g2.com/products/contently/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.0/5 (42 reviews) | 4.6/5 (96 reviews) |
| Largest Segment | Mid-Market | Enterprise |
| Ease of Setup score | 7.4 | 9.0 |
| Quality of Support score | 8.5 | 9.2 |
| Top Reviewer-Cited Strength | Workflow customization and editorial calendar | User-friendly collaboration and strong content analytics |

### How do the pricing models of Upland Kapost and Contently compare?

Contently is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Upland Kapost:** Reviewers note that while it offers robust workflow and content management, the platform can be considered pricey for large teams and may not be the most cost-effective for very small teams.
- **Contently:** Reviewers acknowledge that Contently is on the higher end in terms of cost, but many state it is worth every penny due to the quality of content, collaboration features, and access to vetted freelancers.
- **Switching reasons:** Several reviewers mention switching to Contently for its superior content quality, collaboration tools, and the value provided by its network of expert writers.

### What are the best alternatives to Upland Kapost and Contently?

Skyword, Optimizely Content Marketing Platform, and Bynder are the top three alternatives to Upland Kapost and Contently.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Upland Kapost](https://www.g2.com/products/upland-kapost/reviews) | 4.0/5 (42 reviews) | Mid-Market | — | Workflow customization and editorial calendar |
| [Contently](https://www.g2.com/products/contently/reviews) | 4.6/5 (96 reviews) | Enterprise | — | User-friendly collaboration and strong content analytics |
| [Skyword](https://www.g2.com/products/skyword360/reviews) | 4.3/5 (197 reviews) | Mid-Market | — | Content marketing and freelance network |
| [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) | 4.3/5 (81 reviews) | Enterprise | — | Enterprise-grade content management |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1168 reviews) | Mid-Market | — | Digital asset management and brand consistency |

### Which Content Creation features should I prioritize when comparing Upland Kapost and Contently?

Buyers comparing Upland Kapost and Contently should prioritize ease of setup, quality of support, workflow customization, collaboration features, and content analytics.

- **Ease of Setup:** Upland Kapost scores 7.4, while Contently scores 9.0, indicating a significant advantage for Contently.
- **Quality of Support:** Upland Kapost scores 8.5, Contently scores 9.2, showing higher satisfaction with Contently's support.
- **Workflow Customization:** Upland Kapost is frequently praised for its workflow customization and editorial calendar features.
- **Collaboration Features:** Contently is highlighted for user-friendly collaboration and access to a network of expert writers.
- **Content Analytics:** Contently is noted for strong content analytics and reporting capabilities.

### What are the pros and cons of Upland Kapost vs Contently?

Upland Kapost's headline strength is workflow customization, while Contently's is user-friendly collaboration and content analytics.

- **Upland Kapost strengths:** Workflow customization, robust editorial calendar, and centralized content management.
- **Upland Kapost trade-offs:** Reviewers mention a complex setup process, limited integration options, and higher cost for large teams.
- **Contently strengths:** User-friendly interface, strong collaboration tools, access to vetted freelance writers, and advanced content analytics.
- **Contently trade-offs:** Higher cost, some reviewers note initial setup can be confusing, and occasional challenges with analytics navigation.

### Is Upland Kapost or Contently better for small businesses?

Upland Kapost is a better fit for small businesses, as reviewers highlight its suitability for smaller teams and content operations.

- **Upland Kapost:** Largest segment is Mid-Market, but reviewers recommend it for companies with a large amount of content and note it can be used by small marketing teams to rapidly increase content production.
- **Contently:** Largest segment is Enterprise, and reviewers often cite its value for larger organizations and enterprise-scale content needs.

### Which Content Creation platform has better integrations?

Reviewers do not express a clear preference for integrations between Upland Kapost and Contently.

- **Upland Kapost:** Reviewers mention integrations with Salesforce, Marketo, and WordPress in recent reviews.
- **Contently:** Reviewers mention a desire for more seamless integrations and note some challenges with CMS and analytics integrations.

### How do Upland Kapost and Contently compare on customer support?

Contently and Upland Kapost are rated within 0.7 points on Quality of Support, with Contently holding a slight advantage at 9.2 versus 8.5.

- **Upland Kapost:** Reviewers describe support as helpful and responsive, with several noting individualized attention and prompt responses to issues.
- **Contently:** Reviewers consistently praise the support team for being knowledgeable, responsive, and providing strong account management, especially for enterprise clients.

### Which is easier to implement, Upland Kapost or Contently?

Contently is rated higher for Ease of Setup, with a 1.6-point advantage over Upland Kapost (9.0 vs 7.4).

- **Upland Kapost:** Reviewers note that setup can be complex and may require dedicated onboarding, but also mention that the process becomes easier with experience.
- **Contently:** Reviewers highlight a user-friendly setup experience, with most finding it easy to get started and adaptable to corporate needs.

### Which product has better Calendar?

Contently is favored for its Calendar feature, with reviewers consistently praising its usability and visibility for content scheduling.

- **Upland Kapost:** Reviewers mention the editorial calendar as a helpful feature for planning and tracking content, but note limited drag-and-drop capabilities and some usability challenges.
- **Contently:** Reviewers frequently highlight the calendar view as a standout feature, citing its ease of use, ability to track deadlines, and support for high-volume publishing environments.

Alternatives

**Contently Alternatives**

 ![Skyword360](https://images.g2crowd.com/uploads/product/hd_favicon/626b73fc91f72d70ea0fb01bb4de137b/skyword360.svg "Skyword360")

[
Skyword
](/products/skyword360/reviews)

 ![Optimizely Content Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b8e6e558f0501913b7a2ffbb97ac258e/optimizely-content-marketing-platform.svg "Optimizely Content Marketing Platform")

[
Optimizely Content...
](/products/optimizely-content-marketing-platform/reviews)

 ![Ceros](https://images.g2crowd.com/uploads/product/hd_favicon/8c7dbb4ef93d2cb8697196ac2bd9afce/ceros.svg "Ceros")

[
Ceros
](/products/ceros/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

**Upland Kapost Alternatives**

 ![Skyword360](https://images.g2crowd.com/uploads/product/hd_favicon/626b73fc91f72d70ea0fb01bb4de137b/skyword360.svg "Skyword360")

[
Skyword
](/products/skyword360/reviews)

 ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder")

[
Bynder
](/products/bynder/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Snagit](https://images.g2crowd.com/uploads/product/hd_favicon/cf48c4809298cff042c6b2a089194d06/snagit.svg "Snagit")

[
Snagit
](/products/snagit/reviews)

## Contently vs Upland Kapost

When assessing the two solutions, reviewers found Contently easier to use, set up, and administer. Reviewers also preferred doing business with Contently overall.

- Reviewers felt that Contently meets the needs of their business better than Upland Kapost.
- When comparing quality of ongoing product support, reviewers felt that Contently is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Contently over Upland Kapost.