[ TUNE Reviews ](https://www.g2.com/products/tune/reviews) [ TUNE Reviews ](https://www.g2.com/products/tune/reviews) # TUNE Features ##### ## Link Options (3) Custom Links Allows affiliates to create custom links for products Referral Link Generator Able to generate affiliate links Smart Link Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc. Show More ##### ## Tracking Options (4) Email Updates Provides both companies and affiliates with email updates on campaign performance Activity Tracking Track and document all activities across devices, networks, and other systems Cookieless Tracking Allows for tracking without the use of cookies Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Show More ##### ## Attribution Modeling (7) Single-Touch Attribution Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. Multi-Touch Attribution Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. Algorithmic Attribution Uses machine learning to create an attribution model. Cross-Device Attribution Tracks customer interactions across mobile and desktop. Offline Attribution Allows users to track touchpoints through offline channels, such as events. Custom Attribution Allows the user to create a custom attribution model. Cross Channel Attribution Track user conversions from all digital sources Show More ##### ## Marketing (5) B2B Attribution Provides features for B2B marketers. B2C Attribution Provides features for B2C marketers. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Reporting (3) Dashboards Provides customizable dashboards that allow users to view and manage data. Data Visualizations Displays attribution data through easy-to-interpret charts and graphs. Custom Reporting Allows users to build custom reports. Show More ##### ## Affiliate Management (3) Affiliate Network Provides companies with access to a network of affiliates for recruiting Commissions and Payouts Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc. Customization Supports the customization and management of affiliate campaigns and promotional links Show More ##### ## Account Mapping (3) Common overlaps Finds common overlap between you and your partner's prospects Mapping Segmentation Defines partnership overlaps into prospects, open opportunties or current customers Account Mapping Playbook Provides suggestions for what to do when data between partners intersect Show More ##### ## Partner Discovery (3) Competitive Discovery Allows users to search by brand to see who is driving traffic for your competitors. Social media discovery Allows users to Content-Based Discovery Allows users to identify partners by content based on search rankings to ensure optimal collaboration. Show More ##### ## Partner Collaboration (3) Brand Messaging Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand. Offer Management Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center. Catalog Management Allows users to provide partners with product catalogs to help gudie them towards the right products to promote Show More ##### ## Analytics (3) Conversion Tracking Allows users to track partner conversions Customer value tracking Allows users to track the partners that bring in your most loyal customers. ROI Measurement Allows users to measure partner-influenced revenue to show ROI Show More ##### ## Integrations (3) Data warehouse Integration Allows users to integrate data from data warehouse software into the partner ecosystem platform CRM Integration Allows users to integrate data from a CRM into the partner ecosystem platform Account-Based Marketing Software Integration Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform Show More ##### ## Agentic AI - Attribution (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Affiliate Marketing (9) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Additional Functionality (78) AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Multi-Channel Management Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Multi-Campaign Manage multiple campaigns in one system Campaign Segmentation Group campaigns by project, client, or campaign for better management. Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Advertising Management Manage advertising space and its sales within your network or publication Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Campaign Planning Plan and strategize marketing campaigns Customer Activity Tracking A report showing what actions customers perform Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads API Application programming interface that allows for integration with other systems/databases Data Import/Export Import and export data to and from software applications Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Generative AI Use AI to generate content in the form of text, images, videos, etc. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Affiliate Management Track an affiliate partner's promotion of a product or service and any associated sales Predictive Analytics Predict future data based on historical data sets Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Lead Capture Automatically identify and save contact information of potential customers CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Campaign Analytics Track and interpret campaign performance metrics Visitor Tracking Track visitors and purpose of visits Customer Segmentation Process of dividing customers into groups based on common characteristics Customizable Reports Alter the layout and content of reports Dashboard Creation Creation and customization of dashboards Website Analytics Track and analyze information regarding website visitors Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Affiliate Management Track an affiliate partner's promotion of a product or service and any associated sales Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Real-Time Data Receive data and information in real time Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Campaign Analytics Track and interpret campaign performance metrics Rewards Management Strategize and implement rewards for returning customers, employees and other members Advertising Management Manage advertising space and its sales within your network or publication Email Templates Pre-made examples and templates for emails Real-Time Analytics Analyze and gain insights into data in real-time Electronic Payments Electronically collect payments for goods or services User Management Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks API Application programming interface that allows for integration with other systems/databases Multi-Campaign Manage multiple campaigns in one system Customer Segmentation Process of dividing customers into groups based on common characteristics Multi-Language Manage and support multiple languages Influencer Discovery Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Real-Time Reporting Active reporting of data and metrics Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customizable Branding Add customized logos and colors to align with company branding Lead Generation Manage the process of attracting and converting business prospects into leads Customizable Reports Alter the layout and content of reports AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Multi Level Marketing (MLM) The process of affiliates referring more than just sales leads to you, but also searching for new affiliates Social Promotion Market event via social media tools Data Import/Export Import and export data to and from software applications Banner Management Manage digital banner ads on company websites or affiliate partner websites Commission Management Tracking, calculating, and paying commissions and earnings to employees Email Marketing Create and send email blasts/campaigns Real-Time Monitoring Active monitoring of systems, applications, or networks Generative AI Use AI to generate content in the form of text, images, videos, etc. Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Geotargeting Geographic location of visitors determines behavior of the software Fraud Detection Identify and prevent suspicious activity Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Contact Management Manage, organize, and store contact information Show More ## Top-Rated Alternatives [ ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Everflow](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bb3b58a4c07418eb025b64eee34977eb/everflow.png "Everflow") Everflow 4.7/5(192) ](https://www.g2.com/products/everflow/reviews) [ ![PartnerStack](https://images.g2crowd.com/uploads/product/hd_favicon/ec4eaf5eb8917df22689476df3552a82/partnerstack.svg "PartnerStack") PartnerStack 4.7/5(938) ](https://www.g2.com/products/partnerstack/reviews) [ View All Alternatives ](https://www.g2.com/products/tune/competitors/alternatives) TUNE Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image") impact.com 4.4/5(2,404) [ Compare Now ](https://www.g2.com/compare/tune-vs-impact-com) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e181c6a5a6c6638aa4ef2d4e1c1fbb9/cake.png "Product Avatar Image") CAKE 4.5/5(60) [ Compare Now ](https://www.g2.com/compare/cake-vs-tune) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bb3b58a4c07418eb025b64eee34977eb/everflow.png "Product Avatar Image") Everflow 4.7/5(192) [ Compare Now ](https://www.g2.com/compare/everflow-vs-tune) ##### Categories on G2 [Attribution](https://www.g2.com/categories/attribution)[Affiliate Marketing](https://www.g2.com/categories/affiliate-marketing)[Partner Ecosystem Platforms](https://www.g2.com/categories/partner-ecosystem-platforms) ##### Explore More [Is Cerner Pharmacy worth it for pharmacy management?](https://www.g2.com/discussions/is-cerner-pharmacy-worth-it-for-pharmacy-management)[Which newsroom management tools distribute multimedia content across multiple media channels simultaneously?](https://www.g2.com/discussions/which-newsroom-management-tools-distribute-multimedia-content-across-multiple-media-channels-simultaneously)[What shopping cart software do serious ecommerce brands switch to when they have outgrown a basic plugin and need a more scalable solution?](https://www.g2.com/discussions/what-shopping-cart-software-do-serious-ecommerce-brands-switch-to-when-they-have-outgrown-a-basic-plugin-and-need-a-more-scalable-solution) [Virtual Data Room Software](https://www.g2.com/discussions/how-are-teams-using-virtual-data-room-software-for-real-deals)[What are the top AR training simulation platforms for corporate compliance training?](https://www.g2.com/discussions/what-are-the-top-ar-training-simulation-platforms-for-corporate-compliance-training)[Pros and Cons Details](https://www.g2.com/products/tune/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)