We're a four-person team running a small software product. Nobody has time to write blog posts, so for a long time we simply didn't. Structura took that whole job off our plate: it did the keyword research (grounded in real search volume, not a random list), built a publishing schedule, and now ships posts on its own - with images, internal links, and outbound links it actually checks before publishing. We review, occasionally tweak a line, and move on.
The part that sold me is that it's not just a text generator. It looks at what's ranking for a keyword before it writes, so the posts are shaped like the pages Google already rewards. It also learns the brand voice once (we set up a persona at the start) and every post since has sounded like us. And it connects to Search Console, so you can see what's working from inside the tool instead of guessing.
Results in our case: search impressions went from basically zero to over 20,000 a month in about six months, and around 80% of that visibility comes from the blog Structura built. Clicks are still modest, but they've grown every single month since we turned it on, and we've done nothing else. Review collected by and hosted on G2.com.
There's a learning curve at setup. The first campaign asks you to think about keyword strategy and brand positioning up front, and if you haven't done that before it takes a bit of trial and error to get right. Once it's running, though, you don't touch it. I'd also like a bit more control over how aggressively it schedules - it's opinionated, which is mostly a good thing. And every so often a post needs a quick human edit before it goes out; not often, but it happens. Review collected by and hosted on G2.com.
