--- title: SONAR Reviews meta\_title: 'SONAR Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 140 reviews by the users' company size, role or industry to find out how SONAR works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 140 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Distribution url: https://www.g2.com/categories/distribution --- ### SONAR Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise SONAR for its **comprehensive macro-economic insights** , enhancing decision-making for transportation and freight analysis. [(18 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122114&qs=pros-and-cons#reviews) Users commend SONAR's **excellent customer support** , noting prompt responses that simplify problem-solving and implementation. [(14 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122491&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of SONAR, highlighting straightforward implementation and a user-friendly interface. [(14 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1123248&qs=pros-and-cons#reviews) Users value the **unmatched data quality and variety** in SONAR, along with its ease of use and excellent features. [(12 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122841&qs=pros-and-cons#reviews) Users value SONAR for its **comprehensive macro-economic insights** , enhancing their decision-making with real-time data analytics. [(10 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122322&qs=pros-and-cons#reviews) Users express concern over **data inaccuracy** , impacting their confidence in SONAR's benchmarking capabilities. [(7 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122930&qs=pros-and-cons#reviews) Users find the **complex usability** of SONAR challenging, leading to confusion and difficulty in navigating the platform. [(6 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122882&qs=pros-and-cons#reviews) Users express concerns over **inaccurate rates** in SONAR, leading to confusion and lack of confidence in the results. [(6 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1123271&qs=pros-and-cons#reviews) Users desire more **integrated features** in SONAR for efficiency and ease, particularly for shipping complexities and data accessibility. [(6 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1123020&qs=pros-and-cons#reviews) Users find SONAR's **complexity overwhelming** , often getting lost in its vast array of data and analytics options. [(5 mentions)](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122450&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of SONAR ##### 1. Market Analysis Users praise SONAR for its **comprehensive macro-economic insights** , enhancing decision-making for transportation and freight analysis. [ See 18 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122114&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "FW Sonar" What do you like about SONAR? TONS of data available to monitor the freight market. Most of their data is updated daily, while displays using other source data can be less frequent ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Larkin Express Review" What do you like about SONAR? Coverage guide and market updates. Being able to show our time live market updates/trends etc. ##### 2. Customer Support Users commend SONAR's **excellent customer support** , noting prompt responses that simplify problem-solving and implementation. [ See 14 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122491&qs=pros-and-cons#reviews) See Related User Reviews ![Sean C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sean C.") SC Sean C. 4.5/5 "Empowered Market Analytics with SONAR" What do you like about SONAR? I like how SONAR helps us solve problems and the platform's staff has been great, with nothing but good experiences so far. I appreciate how tech-forw ![David P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David P.") DP David P. 5.0/5 "Powerful Data, High Customization, Needs Minor Tweaks" What do you like about SONAR? I appreciate the industry insights SONAR provides, which are better than most other services. There's lots of customization, allowing me to drill into ##### 3. Ease of Use Users appreciate the **ease of use** of SONAR, highlighting straightforward implementation and a user-friendly interface. [ See 14 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1123248&qs=pros-and-cons#reviews) See Related User Reviews ![Cris M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cris M.") CM Cris M. Mid-Market (51-1000 emp.) 5.0/5 "SONAR Brief: Making Market Insights Work for You" What do you like about SONAR? What I like about SONAR Brief is it gives a fast, data-backed snapshot of what’s actually happening in the freight market instead of just opinions or ![Sean C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sean C.") SC Sean C. 4.5/5 "Empowered Market Analytics with SONAR" What do you like about SONAR? I like how SONAR helps us solve problems and the platform's staff has been great, with nothing but good experiences so far. I appreciate how tech-forw ##### 4. Features Users value the **unmatched data quality and variety** in SONAR, along with its ease of use and excellent features. [ See 12 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122841&qs=pros-and-cons#reviews) See Related User Reviews ![Cameron S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cameron S.") CS Cameron S. Mid-Market (51-1000 emp.) 5.0/5 "Clear Data Presentation and Easy Access to Unique Features" What do you like about SONAR? One of the main advantages of SONAR is the way it presents data, everything is clear, concise, and easy to understand. I find it simple to access all ![Philip S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Philip S.") PS Philip S. Enterprise (\> 1000 emp.) 5.0/5 "Fresh Perspective" What do you like about SONAR? Sonar brings a different perspective to the transportation markets. We don't just get rate data, but we are able to build graphs with different data p ##### 5. Insights Users value SONAR for its **comprehensive macro-economic insights** , enhancing their decision-making with real-time data analytics. [ See 10 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122322&qs=pros-and-cons#reviews) See Related User Reviews ![Cris M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cris M.") CM Cris M. Mid-Market (51-1000 emp.) 5.0/5 "SONAR Brief: Making Market Insights Work for You" What do you like about SONAR? What I like about SONAR Brief is it gives a fast, data-backed snapshot of what’s actually happening in the freight market instead of just opinions or ![David P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David P.") DP David P. 5.0/5 "Powerful Data, High Customization, Needs Minor Tweaks" What do you like about SONAR? I appreciate the industry insights SONAR provides, which are better than most other services. There's lots of customization, allowing me to drill into ### 5 Cons or Disadvantages of SONAR ##### 1. Data Inaccuracy Users express concern over **data inaccuracy** , impacting their confidence in SONAR's benchmarking capabilities. [ See 7 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122930&qs=pros-and-cons#reviews) See Related User Reviews ![Tony B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony B.") TB Tony B. 4.5/5 "Powerful Visuals for Market Insights" What do you dislike about SONAR? Some analytics can be overly complicated and cause me to get 'lost in the weeds'. Sometimes rates don't make sense compared to what we're seeing in th ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Larkin Express Review" What do you dislike about SONAR? Rates are sometimes decently off what DAT and GreenScreens shows, who's to say who is right and wrong, but sometimes difficult to price. Only complain ##### 2. Complex Usability Users find the **complex usability** of SONAR challenging, leading to confusion and difficulty in navigating the platform. [ See 6 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122882&qs=pros-and-cons#reviews) See Related User Reviews ![Tony B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony B.") TB Tony B. 4.5/5 "Powerful Visuals for Market Insights" What do you dislike about SONAR? Some analytics can be overly complicated and cause me to get 'lost in the weeds'. Sometimes rates don't make sense compared to what we're seeing in th ![David P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David P.") DP David P. 5.0/5 "Powerful Data, High Customization, Needs Minor Tweaks" What do you dislike about SONAR? SONAR can be complex because of its depth, which leads to a relatively high learning curve. Although this is being addressed and improved, it can be a ##### 3. Inaccurate Rates Users express concerns over **inaccurate rates** in SONAR, leading to confusion and lack of confidence in the results. [ See 6 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1123271&qs=pros-and-cons#reviews) See Related User Reviews ![Tony B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony B.") TB Tony B. 4.5/5 "Powerful Visuals for Market Insights" What do you dislike about SONAR? Some analytics can be overly complicated and cause me to get 'lost in the weeds'. Sometimes rates don't make sense compared to what we're seeing in th ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Larkin Express Review" What do you dislike about SONAR? Rates are sometimes decently off what DAT and GreenScreens shows, who's to say who is right and wrong, but sometimes difficult to price. Only complain ##### 4. Missing Features Users desire more **integrated features** in SONAR for efficiency and ease, particularly for shipping complexities and data accessibility. [ See 6 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1123020&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Larkin Express Review" What do you dislike about SONAR? Rates are sometimes decently off what DAT and GreenScreens shows, who's to say who is right and wrong, but sometimes difficult to price. Only complain ![Sean C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sean C.") SC Sean C. 4.5/5 "Empowered Market Analytics with SONAR" What do you dislike about SONAR? The bulk upload tool for RFPs requires me to export data into Excel for a lot of manual calculation. I have to pull it out and manipulate quite a bit ##### 5. Complexity Users find SONAR's **complexity overwhelming** , often getting lost in its vast array of data and analytics options. [ See 5 mentions ](https://www.g2.com/products/sonar-2025-01-07/reviews?filters%5Bsentiment_snippet%5D=1122450&qs=pros-and-cons#reviews) See Related User Reviews ![Tony B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony B.") TB Tony B. 4.5/5 "Powerful Visuals for Market Insights" What do you dislike about SONAR? Some analytics can be overly complicated and cause me to get 'lost in the weeds'. Sometimes rates don't make sense compared to what we're seeing in th ![David P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David P.") DP David P. 5.0/5 "Powerful Data, High Customization, Needs Minor Tweaks" What do you dislike about SONAR? SONAR can be complex because of its depth, which leads to a relatively high learning curve. Although this is being addressed and improved, it can be a ## Top-Rated Alternatives [ ![Truckstop Load Board](https://images.g2crowd.com/uploads/product/hd_favicon/0b6468798805e5cbec85e199fd49df45/truckstop-load-board.svg "Truckstop Load Board") Truckstop Load Board 4/5(413) ](https://www.g2.com/products/truckstop-load-board/reviews) [ ![Descartes MacroPoint](https://images.g2crowd.com/uploads/product/hd_favicon/28bb2e7077d84307d9fe6e000744eddc/descartes-macropoint.svg "Descartes MacroPoint") Descartes MacroPoint 4.7/5(893) ](https://www.g2.com/products/descartes-macropoint/reviews) [ ![Anaplan](https://images.g2crowd.com/uploads/product/hd_favicon/5cf128ff71aab2571ec196297196c5ca/anaplan.svg "Anaplan") Anaplan 4.6/5(462) ](https://www.g2.com/products/anaplan/reviews) [ View All Alternatives ](https://www.g2.com/products/sonar-2025-01-07/competitors/alternatives) ![Cris M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cris M.") CM Cris M. Business Development Manager Mid-Market (51-1000 emp.) 2/3/2026 "SONAR Brief: Making Market Insights Work for You" 5/5 What do you like best about SONAR? What I like about SONAR Brief is it gives a fast, data-backed snapshot of what’s actually happening in the freight market instead of just opinions or lagging reports. It pulls from massive amounts of real transaction data and market indicators, which helps you quickly understand things like rate trends, capacity shifts, and demand changes so you can make smarter pricing and sales decisions. It’s useful because it turns complex freight data into something you can act on immediately, whether you’re quoting, planning strategy, or talking to customers about where the market is heading Review collected by and hosted on G2.com. What do you dislike about SONAR? What I don’t like about SONAR is that you can’t upload the original RFP—you have to manually input everything into their spreadsheet, which adds extra work. Also, at least in my version, you can’t pull rates for Canadian lanes, which limits its usefulness if you’re trying to get a full North American view. Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? SONAR helps solve the problem of quickly communicating market intelligence to customers. By being able to take a screenshot of what’s happening in the freight market—like rates, capacity, or trends—you can show customers real-time data instead of just telling them what you think. This builds credibility, speeds up conversations, and helps you position your solutions more effectively, especially when customers are comparing carriers or evaluating pricing. It basically turns raw market data into a tool for sales and customer confidence. Review collected by and hosted on G2.com. Show More Response from Brandy Holcomb of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-12302911/official_response/edit) Hi Cris. Thank you for sharing your detailed feedback. We’re glad to hear that SONAR is helping you quickly turn real market data into actionable insights for pricing, sales, and customer conversations. It’s great to know our tools are supporting more confident, data-backed decisions. We also appreciate your input on RFP uploads as feedback like this helps shape our ongoing product enhancements. You should, however, be seeing Canada contract rates within the Batch Rate Intelligence. As always, please reach out to us if you are having issues getting the data you need. Thank you for trusting SONAR as part of your strategy, we look forward to continuing to support your success. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sean C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sean C.") SC Sean C. 2/3/2026 "Empowered Market Analytics with SONAR" 4.5/5 What do you like best about SONAR? I like how SONAR helps us solve problems and the platform's staff has been great, with nothing but good experiences so far. I appreciate how tech-forward SONAR is since I'm big into modern sleek designs, and their user interface looks cool and its functionality is also cool. Review collected by and hosted on G2.com. What do you dislike about SONAR? The bulk upload tool for RFPs requires me to export data into Excel for a lot of manual calculation. I have to pull it out and manipulate quite a bit to factor in profits and billing, especially with complexities like fuel surcharges. It would be more efficient if these calculations were more integrated into SONAR. Additionally, finding data points using airport abbreviations can be tricky for new employees who aren't familiar with them, so making this more user-friendly would help. Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? I use SONAR for market analytics to help explain market volatility to customers, carriers, and our staff. It solves the problem of emotional responses by providing clear data, helping people rationalize market changes. Review collected by and hosted on G2.com. Show More Response from Brandy Holcomb of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-12302206/official_response/edit) Hi Sean. Thank you for your feedback! We’re glad to hear you’ve had great experiences with our team and that you enjoy SONAR’s modern design and functionality. We appreciate your input on the RFP bulk upload process and airport abbreviations. We’re actively working on new integrations to improve and streamline the upload experience. Your suggestions around better-integrated calculations and improved usability for new users have been shared with our product team as we continue enhancing workflows. It’s great to know SONAR helps bring clarity to market volatility and supports more data-driven, rational conversations. Thank you for being a valued partner and for helping us improve. Validated ReviewerIncentivizedSource: Seller invite ![David P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David P.") DP David P. 2/3/2026 "Powerful Data, High Customization, Needs Minor Tweaks" 5/5 What do you like best about SONAR? I appreciate the industry insights SONAR provides, which are better than most other services. There's lots of customization, allowing me to drill into specific lanes and topics that are most relevant to my business. SONAR's ability to narrow down to specific lanes in certain regions and types of freight is really helpful for me. Also, the onboarding process was very easy, and the onboarding team did a great job. Regular check-ins with the success team were very helpful, ensuring our questions were answered. The training was done incrementally, allowing us time to really understand the product. Review collected by and hosted on G2.com. What do you dislike about SONAR? SONAR can be complex because of its depth, which leads to a relatively high learning curve. Although this is being addressed and improved, it can be a challenge. Also, sometimes the screen and charts need to be refreshed to display correctly, which can be a bit annoying. Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? I use SONAR for pricing, RFPs, spot quotes understanding overall trends in the marketplace, and observing supply and demand dynamics. Review collected by and hosted on G2.com. Show More Response from Brandy Holcomb of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-12302034/official_response/edit) Hi David. Thank you for taking the time to share your experience and for the thoughtful feedback. We’re glad to hear that SONAR’s industry insights, customization, and lane-level analysis are helping you support pricing, RFPs, and spot quoting decisions. It’s also great to know that the onboarding process, incremental training, and ongoing support from our Customer Success team have been valuable in helping you get up to speed. We appreciate your candid feedback regarding the learning curve and occasional display refresh issues. As you noted, we’re actively working to simplify workflows, enhance usability, and improve platform performance so users can access insights more efficiently and consistently. Your input helps guide these improvements, and we’re grateful for your partnership. If there’s ever anything we can do to further support your goals, please don’t hesitate to reach out to your account team. Validated ReviewerIncentivizedSource: Seller invite AA Alison A. 2/3/2026 "Valuable Maritime Forecasting with Stellar Support" 4/5 What do you like best about SONAR? I like that SONAR offers helpful team members who are great for getting questions answered easily. It provides a lot of different data points, which help address various business problems. I appreciate the different ways to digest the data, such as through dashboards and Excel add-ins. The one-on-one relationships with the SONAR team are valuable. The initial setup was very easy, with multiple meetings to walk through the different platforms. Review collected by and hosted on G2.com. What do you dislike about SONAR? I wish there was more access to data in the user interface. It would be great to have ways to build custom dashboards using the US customs data. Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? I use SONAR for maritime and customs data to anticipate import surges and declines. It offers diverse data points and ways to digest data, like dashboards and Excel add-ins. Helpful team members make it easy to get answers, addressing different business problems. Review collected by and hosted on G2.com. Show More Response from Brandy Holcomb of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-12301872/official_response/edit) Hi Alison. Thank you for taking the time to share your experience with SONAR. We’re glad to hear that our team, onboarding process, and one-on-one support have helped you get up and running quickly and confidently. It’s great to know that our dashboards, Excel add-in, and diverse data sets are supporting your ability to anticipate import trends and address complex business challenges. We also appreciate your feedback regarding expanded access to data and custom dashboard capabilities, particularly around U.S. customs data. Input like this is invaluable as we continue enhancing our platform and prioritizing features that matter most to our users. Thank you for trusting SONAR as part of your decision-making process. We look forward to continuing to support your success. Validated ReviewerSource: Organic ![Cameron S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cameron S.") CS Cameron S. Marketing Mid-Market (51-1000 emp.) 10/29/2025 "Clear Data Presentation and Easy Access to Unique Features" 5/5 What do you like best about SONAR? One of the main advantages of SONAR is the way it presents data, everything is clear, concise, and easy to understand. I find it simple to access all of SONAR's unique features, which makes it a tool I rely on daily for my research. Review collected by and hosted on G2.com. What do you dislike about SONAR? The frequent updates can make it feel somewhat bloated at times, and I often find myself having to sift through numerous charts just to locate the one I need. Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? By leveraging SONAR's data, I am able to generate accurate and insightful market updates and analyses. This keeps us well-informed about the most recent trends in the logistics market. Moreover, the Truckload National Insights provide extremely useful and valuable up-to-date information on Reefer and Van markets. Review collected by and hosted on G2.com. Show More Response from Brandy Holcomb of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-11877760/official_response/edit) Thank you for taking the time to share your feedback! We're glad to hear that SONAR’s data visualization and accessibility make it a valuable part of your daily research. We appreciate your note about the frequent updates as we are always working to improve the user experience while continuing to expand insights and functionality. Your comments help us strike that balance. It’s great to know SONAR is helping you stay on top of market trends and deliver timely analyses. We value your insight. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alex F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex F.") AF Alex F. Senior Product Marketing Manager Mid-Market (51-1000 emp.) 8/8/2025 "Game-changing tool for knowing what's happening in the freight industruy" 5/5 What do you like best about SONAR? The amount and richness of data is fantastic. There's really nothing to compare to how rich the data is. This is the gold standard for analyzing data and tracking the freight market. My team and I use it daily to track the market. We also use the API to help predict prices and feed our pricing models. The support team is great - whenever we encounter an issue or a question, they respond right away. There's been a couple rate cases where there was an issue, and those were resolved almost immediately. It also has a very easy learning curve - you can be up and running in just a minute. Review collected by and hosted on G2.com. What do you dislike about SONAR? The main downside is sifting through the wide range of data to find exactly what you need. There's so many potential options, that sometimes it's a little bit of work to find exactly what I need. Time and experience makes this easier - and there is a good index of what is available, but that's still the only challenge I run into. Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? SONAR helps me understand what's going on in the market, and helps us price freight. Review collected by and hosted on G2.com. Show More Response from Brandy Holcomb of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-11513671/official_response/edit) Thank you for your glowing feedback! We are delighted that you find SONAR’s data, API functionality, and responsive support team invaluable. We appreciate your note on data navigation and we will continue enhancing the SONAR UI tools to make it even easier. Current UserValidated ReviewerIncentivizedSource: Seller invite JT John T. 2/3/2026 "Essential for Real-Time Market Insights" 5/5 What do you like best about SONAR? I like the outbound tender rejection tree maps and watching the movement of markets with SONAR. As I monitor these markets rise and fall, I can better allocate capacity and effort while also understanding cost implications. Also, the initial setup of SONAR was very easy, which was a pleasant experience. Review collected by and hosted on G2.com. What do you dislike about SONAR? The amount of data is difficult to distill down to the desk level on a consistent basis Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? I use SONAR for near time market intelligence, identifying early market movements. It helps allocate capacity effectively and understand cost implications. Review collected by and hosted on G2.com. Show More Response from Brandy Holcomb of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-12301894/official_response/edit) Hi John. Thank you for your feedback and for sharing how you use SONAR’s market movement tools to guide capacity and cost decisions. We’re glad onboarding was smooth and that the platform is delivering near-real-time market insights. We appreciate your note on the challenge of distilling large volumes of data to the desk level and are actively working on enhancements to make insights more actionable and easier to use. We value your partnership and look forward to continuing to support your success. Validated ReviewerSource: Organic ![Tony B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony B.") TB Tony B. 2/9/2026 "Powerful Visuals for Market Insights" 4.5/5 What do you like best about SONAR? I like SONAR because it provides great data and visuals, and it offers the ability to dig into details about the logistics industry. The overall data and visuals are better compared to other products. Review collected by and hosted on G2.com. What do you dislike about SONAR? Some analytics can be overly complicated and cause me to get 'lost in the weeds'. Sometimes rates don't make sense compared to what we're seeing in the market. Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? I use SONAR for market analysis and pricing, and it helps me understand current and forecast market conditions and prices. Review collected by and hosted on G2.com. Show More Response from Brandy Holcomb of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-12333305/official_response/edit) Hi Tony. Thanks for the candid feedback! We’re glad SONAR’s data depth and visuals stand out and support your market analysis and pricing decisions. We appreciate the callout around analytics feeling complex and rates not always aligning with market views. Simplifying insights and adding better context is an ongoing focus for our team. It’s great to hear that SONAR is supporting your market analysis and pricing decisions by providing clarity around current and forecasted market conditions. Thanks again for the review, we truly value it and our partnership. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") UT Verified User in Transportation/Trucking/Railroad Mid-Market (51-1000 emp.) 2/26/2025 "FW Sonar" 4.5/5 What do you like best about SONAR? TONS of data available to monitor the freight market. Most of their data is updated daily, while displays using other source data can be less frequent, which allows for agile movement for our company. Review collected by and hosted on G2.com. What do you dislike about SONAR? It can be difficult finding the data you're looking for if you don't know the ticker symbols. Searching them can be a challenge as well. Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? Adjusting our strategy for changing market cycles. Tender rejections in particular are a key metric that helps guide our decision making. Review collected by and hosted on G2.com. Show More Response from Danielle Roberts of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-10889514/official_response/edit) We really appreciate your review! It’s great to hear that SONAR is working well for you. Our team is dedicated to providing the best experience, and your feedback means a lot to us! 2/10/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Breana R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Breana R.") BR Breana R. Transportation Manager Mid-Market (51-1000 emp.) 2/3/2026 "Weather Optics & AI Market Insights That Deliver" 5/5 What do you like best about SONAR? Weather optics, AI key market insights, rate intelligence showing difficult to cover Review collected by and hosted on G2.com. What do you dislike about SONAR? the base package doesnt allow batch rating Review collected by and hosted on G2.com. What problems is SONAR solving and how is that benefiting you? Providing quick market insights to send to our sales team on fridays, under stand the jacksonville market specifically and fluctuations in forecasting Review collected by and hosted on G2.com. Show More Response from Brandy Holcomb of SONAR [Editedit](https://www.g2.com/survey_responses/sonar-review-12301948/official_response/edit) Hi Breana. Thank you for your feedback. We’re glad to hear that Weather Optics, AI insights, and Rate Intelligence are helping you deliver timely market updates and better understand markets, particularly Jacksonville. We also appreciate your feedback regarding batch rating access. Your input helps guide our product roadmap as we continue working to expand capabilities and deliver more value across our packages. We value your partnership and look forward to supporting your success. 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