SONAR Pricing Overview

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SONAR has not provided pricing information for this product or service. This is common practice for software sellers and service providers. Contact SONAR to obtain current pricing.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Perceived Cost

$$$$$

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SONAR Pricing Reviews

(2)

Matthew G.

Director of Pricing

Mid-Market (51-1000 emp.)

10/29/2025

"Great for Macro Insights, But Rate Reliability Needs Improvement"

5/5

What do you like best about SONAR?

Macro-economic insights. This is a freight and economics nerd's dream.

Your Loosening to Tightening indicators are great for spot pricing analysts to look at daily and make informed decisions on aggressive/conservative stances. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

I don't have a lot of confidence in the rates. Until the majority of carriers begin to shift their negotiating numbers away from DAT and onto SONAR, we're sticking with DAT for our benchmarking Review collected by and hosted on G2.com.

Response from Brandy Holcomb of SONAR

edit

Thank you for such a detailed and insightful review! We’re thrilled to hear that you find SONAR’s macroeconomic insights and Loosening/Tightening indicators valuable for daily market analysis and pricing strategy.

We appreciate your feedback on rate confidence. Our team continues to expand SONAR’s data sources and strengthen benchmark accuracy to ensure even greater alignment with market behavior over time.

We are glad SONAR is helping your Pricing and Market teams stay ahead of trends and guide your brokers effectively. Thanks for being part of the SONAR community!

Verified User in Transportation/Trucking/Railroad

Mid-Market (51-1000 emp.)

10/29/2025

"Easy-to-Understand Visuals Make Pricing a Breeze for Beginners"

4/5

What do you like best about SONAR?

The quick visuals and breakdowns make understanding rate data very easy. I am new to pricing and the layout and format of sonar make it easy for me to jump right in. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

When using Rate Intelligence, I find it frustrating to check multiple lanes, as moving between the origin and destination fields and then selecting search can be cumbersome. It would be much more convenient if I could easily tab between fields using the keyboard. Review collected by and hosted on G2.com.

Response from Brandy Holcomb of SONAR

edit

Thank you for taking the time to share your experience! We’re happy to hear that SONAR’s visuals and layout have helped make pricing data easier to understand; especially as you’re getting started in that area.

We also appreciate your feedback about navigating between lanes in Rate Intelligence. That is a great suggestion and our product team is continuously working to make the workflow faster and more intuitive. We will be sure to share your input with them.

It’s great to know that SONAR is helping you make more confident pricing decisions. We’re excited to continue supporting your success!