[ Similar... Reviews ](https://www.g2.com/products/similarweb-app-intelligence/reviews) [ Similar... Reviews ](https://www.g2.com/products/similarweb-app-intelligence/reviews) # Similarweb App Intelligence Features ##### ## Metrics (5) Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Show More ##### ## User Identification (2) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## Optimization (7) Icon Testing Provides A/B testing for app icons to determine which icons lead to more app downloads. Screenshot Testing Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. App Store Page Design & Preview Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. Keyword Tools Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. Reviews & Ratings Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. Keyword Localization Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. Conversion Rate Benchmarks Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. Show More ##### ## Reporting & Alerts (4) Reports and Dashboards Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. Traffic Source Reporting Provides reporting around traffic source to analyze app downloads, product page views, and impressions. Featured App Alerts Provides notifications before the App Store or Google Play promotes your app. Alert Delivery Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. Show More ##### ## Platform Basics (2) Centralized Platform Provides a centralized platform for all competitive intelligence for teams to review and analyze. Web Tracking Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. Show More ##### ## Platform Data (3) Product Details Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. Customer Feedback & Reviews Provides competitive intelligence around unfiltered customer feedback and reviews. Channel Acquisition Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. Show More ##### ## Platform Content (1) Battlecards Ability to create battlecards to showcase comparison of your products or services against multiple competitors. Show More ##### ## Platform Reporting (2) Customizable Dashboard Allows users to create a customizable dashboard to curate and highlight specific competitive data. Benchmark Reporting Provides competitive benchmarking and monitors growth and market share over time. Show More ##### ## Data collection (5) Natural Language Processing (NLP) Provides NLP features for filtering data collection down to specific data points Data Sources Provides a wide selection of data sources for aggregated news and MARKET data Custom Research Sources Allows users to make custom data collection queries Lead Enrichment Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy Advanced Data Collection Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, Show More ##### ## Segment Trending (4) Web Provides features for tracking competitors websites including information such as pricing changes or new product features Social Provides features for tracking competitor activity on social media Benchmarks Allows users to benchmark their product against other competitors in order to understand competitive position in the market Finance Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations Show More ##### ## Platform (6) Search Provides users with search tools in order to find the data they need quickly User, Role, And Access Management Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Mobile User Support Allows software to be easily used on multiple mobile devices, including phone and tablet devices Alerts Provides features for email and messaging alerts surrounding contact and company updates Collaboration Allows multiple users to access and collaborate on the platform Compliance Provides features for users to follow domestic and international privacy and data colelction compliance laws Show More ##### ## Analysis (3) Custom Dashboards Allows users to create custom market intellignece dashboards Reports Allows users to build and export reports for market data Integrations Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software Show More ##### ## Competition Monitoring (4) Timeline Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. Store Performance Ability to monitor app downloads over time and compare performance with competitors. Financial Analysis Ability to monitor app's revenue over time and compare performance with competitors. Category Ranking Ability to monitor app's category rankings over time and compare performance with competitors. Show More ##### ## Platform Additional Functionality (3) Integrations Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. Organic Keyword Protection Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors. App Suggestions Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. Show More ##### ## Agentic AI - Market Intelligence (2) Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Competitive Intelligence (1) Autonomous Task Execution Capability to perform complex tasks without constant human input Show More ##### ## Agentic AI - App Store Optimization (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking") Sponsored SE Ranking 4.7/5 (1,567) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") Adjust 4.7/5 (710) ](https://www.g2.com/products/adjust/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5 (2,855) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") Mixpanel 4.5/5 (1,325) ](https://www.g2.com/products/mixpanel/reviews) [ View All Alternatives ](https://www.g2.com/products/similarweb-app-intelligence/competitors/alternatives) Similarweb App Intelligence Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_07331856cc0cef8e4a527519be3cea2a/sensor-tower.jpg "Product Avatar Image") Sensor Tower 4.3/5 (144) [ Compare Now ](https://www.g2.com/compare/sensor-tower-vs-similarweb-app-intelligence) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f4f87648b1bab73362ec5785f9e0d373/appfigures.png "Product Avatar Image") Appfigures 4/5 (18) [ Compare Now ](https://www.g2.com/compare/appfigures-vs-similarweb-app-intelligence) ##### Categories on G2 [ Market Intelligence ](https://www.g2.com/categories/market-intelligence)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Competitive Intelligence ](https://www.g2.com/categories/competitive-intelligence) [ App Store Optimization ](https://www.g2.com/categories/app-store-optimization) Show More ##### Explore More [ Top tools for creating rolling financial forecasts ](https://www.g2.com/discussions/top-tools-for-creating-rolling-financial-forecasts)[ what are digital experience platforms ](https://www.g2.com/discussions/what-are-digital-experience-platforms-help-needed)[ Top-rated EDI software for wholesale business ](https://www.g2.com/discussions/what-s-the-top-rated-edi-software-for-wholesale-businesses) [ Top-rated AI content creation platforms for agencies ](https://www.g2.com/discussions/top-rated-ai-content-creation-platforms-for-agencies)[ Best marketing analytics software for my business ](https://www.g2.com/discussions/best-marketing-analytics-software-for-my-business-opinions)[ Pros and Cons Details ](https://www.g2.com/products/similarweb-app-intelligence/reviews?qs=pros-and-cons) Show More [ Top tools for creating rolling financial forecasts ](https://www.g2.com/discussions/top-tools-for-creating-rolling-financial-forecasts)[ what are digital experience platforms ](https://www.g2.com/discussions/what-are-digital-experience-platforms-help-needed)[ Top-rated EDI software for wholesale business ](https://www.g2.com/discussions/what-s-the-top-rated-edi-software-for-wholesale-businesses) [ Top-rated AI content creation platforms for agencies ](https://www.g2.com/discussions/top-rated-ai-content-creation-platforms-for-agencies)[ Best marketing analytics software for my business ](https://www.g2.com/discussions/best-marketing-analytics-software-for-my-business-opinions)[ Pros and Cons Details ](https://www.g2.com/products/similarweb-app-intelligence/reviews?qs=pros-and-cons)