Similarweb App Intelligence Features

Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions.

Accurately measures bounce rate.

Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action.

Tracks metrics that provide insight into how a user interacts with any interface or product

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Identify the physical location of an individual, asset, device, etc.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Measures the retention rate and satisfaction of customers.

Track visitors and purpose of visits

Track visitors'/audience's responses across web pages and other optimized content

Identifies user demographics like gender or age.

Enables the view of analytic data based on user segment.

Predict future data based on historical data sets

Enables you to define custom events for analysis.

Provides real-time reports.

Measures user acquisition analytics.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Displays a users progress throughout specific paths in an application.

Displays a users activity history.

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Track user activities and events within an application.

Provides A/B testing for app icons to determine which icons lead to more app downloads.

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.

Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.

Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.

Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc.

Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.

Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.

Provides reporting around traffic source to analyze app downloads, product page views, and impressions.

Provides notifications before the App Store or Google Play promotes your app.

Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.

View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc.

Provides a centralized platform for all competitive intelligence for teams to review and analyze.

Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.

Track and document all activities across devices, networks, and other systems

Track and monitor a specific set of keywords

Tracks metrics that provide insight into how a user interacts with any interface or product

Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.

Provides competitive intelligence around unfiltered customer feedback and reviews.

Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.

Ability to create battlecards to showcase comparison of your products or services against multiple competitors.

Allows users to create a customizable dashboard to curate and highlight specific competitive data.

Provides competitive benchmarking and monitors growth and market share over time.

Allows users to manage data from a number of sources

Collect and analyze traffic data about website visitors

Provides NLP features for filtering data collection down to specific data points

Provides a wide selection of data sources for aggregated news and MARKET data

Allows users to make custom data collection queries

Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy

Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,

Provides features for tracking competitors websites including information such as pricing changes or new product features

Provides features for tracking competitor activity on social media

Allows users to benchmark their product against other competitors in order to understand competitive position in the market

Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations

Provides users with search tools in order to find the data they need quickly

Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Allows software to be easily used on multiple mobile devices, including phone and tablet devices

Provides features for email and messaging alerts surrounding contact and company updates

Allows multiple users to access and collaborate on the platform

Provides features for users to follow domestic and international privacy and data colelction compliance laws

Allows users to create custom market intellignece dashboards

Allows users to build and export reports for market data

Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software

Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.

Ability to monitor app downloads over time and compare performance with competitors.

Ability to monitor app's revenue over time and compare performance with competitors.

Ability to monitor app's category rankings over time and compare performance with competitors.

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.

Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.

Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page.

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Receive data and information in real time

Observe and track the demand, usage, progress or quality of a system, product, or user

Track and interpret campaign performance metrics

Alter the layout and content of reports

Record customer information, purchase history, and other notes

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Use AI to generate content in the form of text, images, videos, etc.

Notifications via mobile devices

Review data from past periods to reveal recurring tendencies and predict future performance

Graphical representation of data

Form predictions based on past and present data/trends

Compare key metrics for the business against prominent players in the industry

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Process of dividing customers into groups based on common characteristics

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Import and export data to and from software applications

Optimize and manage the search engine optimization efforts for a website or digital content

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

View and track pertinent metrics to find patterns and gain insights from data

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Evaluating strengths and weaknesses of companies with the same target audience

Pre-designed layouts that can be customized to match preferences and requirements

Application programming interface that allows for integration with other systems/databases

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Analyze and gain insights into data in real-time

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Analyze and calculate business costs

Create custom predefined rules for prices for products and services

Track products that are for sale at a reduced price or part of coupon promotions

Evaluate the degree to which business operations bring monetary gains

AI-driven algorithms that allow for automatic repricing in real-time

Develop potential scenarios to identify risks and opportunities

Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Manage and handle various international currencies

Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies

Capture, organize and track product-specific data and information in a centralized location

Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.

Present a catalog of inventory that customers can view

Design, communicate, and distribute incentives to perform a specific action

Create and manage price lists for products, customer segments, and geographic locations.

Making price adjustments to comparable property

Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions

Track activity of your competitors

Observe and track the demand, usage, progress or quality of a system, product, or user

Trigger clickable pop-up messages

Define levels of authorization for access to specific files or systems

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Conceptual model of how data items relate to each other

Method of analysis that visualizes the series of events that lead towards a defined goal.

For the intention to be used by marketing teams

Allow users to access multiple services after entering their login credentials once

Create, design and manage workflows for repetitive tasks

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Review data from past periods to reveal recurring tendencies and predict future performance

Access software remotely via mobile devices

Set up connections to third-party platforms to improve business processes

System alerts about the need to escalate an issue or request

Import and export data to and from software applications

Provides a channel for team members to share media files, communicate, and work together

Record active support and chat sessions for auditing and training

Graphical representation of data

Identify and analyse the reasons behind accidents

Assemble applications and processes by dragging over and arranging pre-built components

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Use AI to generate content in the form of text, images, videos, etc.

Analytics that breaks the data in a data set into related groups/categories.

Identify and respond to unexpected problems or failures (ie. "negative events")

Track and manage adherence to policies for any service, product, process, or supplier

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Add customized logos and colors to align with company branding

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Predefined actions automatically performed on the occurance of specific events

Application programming interface that allows for integration with other systems/databases

View and track pertinent metrics to find patterns and gain insights from data

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Track activity of your competitors

Track positioning in search engines over time

Compare key metrics for the business against prominent players in the industry

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Use AI to generate content in the form of text, images, videos, etc.

Track and monitor reviews of products or services