[ Silktide Reviews ](https://www.g2.com/products/silktide/reviews) [ Silktide Reviews ](https://www.g2.com/products/silktide/reviews) # Silktide Features ##### ## Metrics (15) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Entry and Exit Pages Accurately determine your websites most common entry and exit points, while displaying data elegantly. Sessions Accurately measure total web traffic and display data logically. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Return Track user return rates and related metrics. Conversions Track what proportion of users convert to customers via specific actions. Search Rank Gives users accurate reflection of how their search ratings compare with competitors. Show More ##### ## Reporting (18) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Heat Maps Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points Monitoring Tracks and monitors web visitor behavior Data Segmentation Segments collected data on predetermined criteria Real-Time Data Receive data and information in real time Customer Segmentation Process of dividing customers into groups based on common characteristics Scroll Maps Mapping/visual representation of exactly where users stop scrolling and leave website pages Geographic Maps Visualize locations on a map Floor Plans & Maps Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour Hover Maps Shows where users' cursors move while navigating a website Prioritization Prioritizes accessibility compliance issues by severity. Site Comparison Allows users to compare websites by accessibility compliance. Page Reports Provides accessibility compliance reports for individual pages. Broken Link Checker Checks for broken links on webpages. Show More ##### ## Other (4) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Show More ##### ## Administration (8) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Policies and Controls Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc. Security Abilities to set standards for asset and risk management. Reporting Provides ability to create the reports that meet your business requirements Show More ##### ## Analysis (7) Conversion Opportunities Identifies poorly performing or problematic areas of a web page Side-By-Side Analysis Overlays heatmaps on top of existing web pages Mobile Device Analysis Optimizes to gather insight about mobile web browser visitors Data Quantification Contextualizes web visitor behavior beyond pure data points and statistics Webpage Element Analysis Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Show More ##### ## Tools (1) Audience Insights Helps users understand audience demographics and evaluate visitor behavior Show More ##### ## Monitoring (7) Digital Media Monitoring Helps manage ad messaging and ensure standards within digital advertising campaigns. Compliance Monitoring Contains compliance monitoring for content and/or site layout. Social Media Monitoring Logs social media activity, ensuring subject matter is relevant to company goals. Compliance Monitoring Contains accessibility compliance monitoring for content and/or site layout Real-Time Monitoring Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site Dynamic Crawling Contains dynamic crawling functionality to monitor a diverse range of content Task Management Allow users to assign and complete tasks related to compliance issues. Show More ##### ## Standards (4) Brand Design Consistency Monitors brand assets to ensure content is consistent with the design of the site. SEO Standards Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO. Internationalization Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies. Web Accessibility Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site Show More ##### ## Functionality (17) Dashboard Offers a dashboard to capture, store, and manage granular user consents Reporting Provide reporting functions showing granular data to demonstrate compliance to regulators Integrations Integrates with marketing software and other analytical tools End-user management Allows end-users to manage their preferences online Audit trails Shows audit trails of how user consent preferences have changed APIs Offers APIs to link to your data Mobile SDK Offers a mobile SDK to use consent management tools on mobile apps Customizable design Offers customizeable designs to match corporate branding Server-side storage Offers server-side storage of consent, not client-side, for compliance reporting purposes Auto scans Automatically scan websites to identify web trackers, such as cookies Easy installation Easy to install on existing websites with simple code Reporting Regularly sends scan reports to stakeholders Automated Regression Testing Automates regression testing for developers and QA teams Customizable Testing Tools Provides customizable content testing and/or site testing tools Filtering Contains filtering tools that allow developers to experience the website as a visually impaired individual Individual Page Auditing Contains page by page auditing tools to determine accessibility Quality Assurance Dashboard Provides users with quality assurance dashboards to help track exactly how accessible your site is Show More ##### ## SEO Auditing & Monitoring (4) SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Show More ##### ## SEO Content & Rankings (12) Link Building Provides tools for backlink analysis and identifies relevant link building opportunities. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. Localization Provides keyword ranking data based on geographic location and device type. Customer Activity Tracking A report showing what actions customers perform Click Tracking Track the amount of clicks on individual products to measure campaign results Referral Tracking Log and store the source of contacts/leads Visitor Tracking Track visitors and purpose of visits Mobile Keywords Unique word that contains letters or numbers that identifies specific campaigns Keyword Research Tools Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Keyword Tracking Track and monitor a specific set of keywords ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Show More ##### ## SEO Reporting (6) Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. Data Visualization Displays rankings and key metrics visually, such as through charts or graphs Custom Reports Enables users to build customized SEO reports Real-Time Data Receive data and information in real time Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Scheduled/Automated Reports Set a time to generate routine reports automatically Show More ##### ## Automation (2) Automated Testing Automatically tests new web pages for accessibility compliance. Automated Scan Automatically scans or monitors websites for new accessibility compliance issues. Show More ##### ## Support (2) Recommendations Offers recommendations on how to resolve an accessibility compliance issue. Progress Tracking Tracks progress toward site-wide accessibility compliance. Show More ##### ## Generative AI (5) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Text-to-Speech Simulates human-like speech from text inputs. AI Text-to-Speech Simulates human-like speech from text inputs. Show More ##### ## Agentic AI - Heatmap Tools (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - SEO Tools (11) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Multi-Language Manage and support multiple languages Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Google Analytics Integration Integration with Google Analytics to track and report website traffic Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Governance (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Accessibility Platforms (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Accessibility Tools (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Content Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Integrations & Workflow Enablement - AI Accessibility Tools (1) CMS & Web Platform Integration Integrates with content management systems and web development platforms to apply accessibility improvements within workflows Show More ##### ## Automated Remediation & Optimization - AI Accessibility Tools (3) Keyboard Navigation Optimization Adjusts focus order and interaction patterns to support keyboard-only navigation automatically AI-Based ARIA Role & Attribute Correction Applies or corrects ARIA roles and attributes to ensure proper interaction with assistive technologies Automated Alt Text Generation Generates descriptive alternative text for images using AI to improve screen reader accessibility Show More ##### ## AI-Powered Detection & Analysis - AI Accessibility Tools (3) Dynamic Content Change Detection Monitors and evaluates accessibility issues in real time as content updates or user interactions occur Context-Aware Accessibility Detection Identifies accessibility barriers by interpreting semantic structure, visual elements, and user intent using AI models Computer Vision for UI Interpretation Analyzes visual components such as images, buttons, and layouts to understand their purpose and accessibility gaps Show More ##### ## Continuous Monitoring & Compliance - AI Accessibility Tools (3) Regression Detection for Accessibility Issues Identifies when previously resolved accessibility issues reappear after updates or releases Automated WCAG & ADA Compliance Alignment Maps detected and remediated issues to recognized standards such as WCAG and ADA requirements Continuous Accessibility Monitoring Tracks accessibility issues persistently across live environments rather than point-in-time scans Show More ##### ## Additional Functionality (111) Retargeting Adding retargeting pixels to track users who click a link and show them targeted ads API Application programming interface that allows for integration with other systems/databases User Management Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Website Analytics Track and analyze information regarding website visitors Broken Link Discovery URL Shortener Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Custom Domains Create branded link campaigns or short links with one or multiple custom domains. Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Backlink Management Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Customizable Branding Add customized logos and colors to align with company branding Web Traffic Reporting Collect and analyze traffic data about website visitors For Marketing and Advertising Used by marketers and advertisers AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Secure Data Storage Securely stores data to prevent data loss or breaches Real-Time Analytics Analyze and gain insights into data in real-time Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Geotargeting Geographic location of visitors determines behavior of the software Link Editing Change or redirect the destination URL of a short link URL Customization Modifying a website's URL to enhance readability, branding, or campaign alignment Data Import/Export Import and export data to and from software applications Link Analytics Track, analyze and report on click-through rates from URLs Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Access Controls/Permissions Define levels of authorization for access to specific files or systems WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Localization Automation Adapt content to display differently based on viewer location Multi-Location Manage and support multiple locations Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Link Management Monitoring and organizing references from a webpage to external sites and internal pages Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Real-Time Updates Receive system updates as soon as any changes are made Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Audit Management Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Workflow Management Create, design and manage workflows for repetitive tasks Campaign Analytics Track and interpret campaign performance metrics Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Multi-Campaign Manage multiple campaigns in one system Email Marketing Create and send email blasts/campaigns Website Management Built-in website builder or integration with third-party site Performance Management Organize and manage the accomplishments and development of employees or performance of applications or systems Backlink Monitoring Discover the total number of backlinks, referring domains, and referring IPs going to a domain Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Advertising Management Manage advertising space and its sales within your network or publication Content Personalization Personalize delivered content based on characteristics, preferences, behavior or other data across the network Issue Management Identify and respond to unexpected problems or failures (ie. "negative events") Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Problem Area Alerts Highlighting or otherwise flagging areas that require review or change Widgets An extended application or connector that enables users to perform additional services with their current set of tools Multivariate Testing Create many versions of emails, forms, or actions and gauge which is most effective Behavior Analytics Track and analyze user behavior within a system or network Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Real-Time Reporting Active reporting of data and metrics Customer Segmentation Process of dividing customers into groups based on common characteristics Product Recommendations Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Session Recording Record active support and chat sessions for auditing and training Mobile Friendly Test Measures how easily users can access, read, and navigate the site on mobile devices Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Web Traffic Reporting Collect and analyze traffic data about website visitors Customer Activity Tracking A report showing what actions customers perform AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Activity Tracking Track and document all activities across devices, networks, and other systems Image Overlay Superimposing two or more images Visitor Tracking Track visitors and purpose of visits Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Data Visualization Graphical representation of data Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Real-Time Analytics Analyze and gain insights into data in real-time Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Embeddable Widget Allows you to easily add interactive elements to your website or blog with a simple embed code. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Generative AI Use AI to generate content in the form of text, images, videos, etc. Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Customizable Reports Alter the layout and content of reports A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Alerts/Escalation System alerts about the need to escalate an issue or request Hierarchical Mapping Mapping model in which the network map is organized and visualized as a tree-like structure Radial Mapping For Science Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Screen Activity Recording Capture what is happening on a computer screen Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Surveys & Feedback Gauge satisfaction and receive information for improvement and success Website Analytics Track and analyze information regarding website visitors Form Analytics Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more Templates Sample files or documents that could be customized as needed or used as is Behavioral Analytics Track and analyse user behavior within a system or network Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements API Application programming interface that allows for integration with other systems/databases Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes For Sales Teams/Organizations Caters to sales teams Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Data Analysis Tools Analyze survey results via statistical testing or crosstabs directly within the software Element Analytics Mobile Access Access software remotely via mobile devices Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Territorial Mapping Embeddable Allows you to easily add interactive elements to your website or blog with a simple embed code. Show More ## Top-Rated Alternatives [ ![Acquia Web Governance](https://images.g2crowd.com/uploads/product/hd_favicon/1175db0aa799fd41d064a88c6be0c907/acquia-web-governance.svg "Acquia Web Governance") Acquia Web Governance 4.5/5(157) ](https://www.g2.com/products/acquia-web-governance/reviews) [ ![Siteimprove](https://images.g2crowd.com/uploads/product/hd_favicon/5bc03829e867c042c0510bdc59c03bd9/siteimprove.svg "Siteimprove") Siteimprove 4.6/5(432) ](https://www.g2.com/products/siteimprove/reviews) [ ![accessiBe](https://images.g2crowd.com/uploads/product/hd_favicon/99bdcc842620579ca1595f6c5348c602/accessibe.svg "accessiBe") accessiBe 4.7/5(1,576) ](https://www.g2.com/products/accessibe/reviews) [ View All Alternatives ](https://www.g2.com/products/silktide/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Competitor Analysis](/glossary/competitor-analysis) Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully. [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. Silktide Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2d4d7729ac4dee87f3e8381d7ebf234a/siteimprove.png "Product Avatar Image") Siteimprove 4.6/5(432) [ Compare Now ](https://www.g2.com/compare/silktide-vs-siteimprove) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c7f347d3445dd966ea888b287b547b1/acquia-web-governance.png "Product Avatar Image") Acquia Web Governance 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/acquia-web-governance-vs-silktide) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_49cb08ff13adca52db37c64dd94c2154/browserstack-browserstack.png "Product Avatar Image") BrowserStack 4.4/5(3,359) [ Compare Now ](https://www.g2.com/compare/browserstack-vs-silktide) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[SEO Tools](https://www.g2.com/categories/seo-tools)[Content Analytics](https://www.g2.com/categories/content-analytics) [Consent Management Platform (CMP)](https://www.g2.com/categories/consent-management-platform-cmp)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)[Digital Accessibility Platforms](https://www.g2.com/categories/Digital-accessibility-platforms)[Digital Accessibility Tools](https://www.g2.com/categories/digital-accessibility-tools)[AI Accessibility Tools](https://www.g2.com/categories/ai-accessibility-tools)[Digital Governance](https://www.g2.com/categories/digital-governance)[Cookie Tracking](https://www.g2.com/categories/cookie-tracking) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What platform supports real-time room availability updates?](https://www.g2.com/discussions/what-platform-supports-real-time-room-availability-updates)[Is AudienceView Professional worth it for theater venue management?](https://www.g2.com/discussions/is-audienceview-professional-worth-it-for-theater-venue-management)[Most recommended generative AI infrastructure for software companies](https://www.g2.com/discussions/what-is-the-most-recommended-generative-ai-infrastructure-for-software-companies) [Top fleet management software for tracking vehicles](https://www.g2.com/discussions/top-fleet-management-software-for-tracking-vehicles)[Which ABM analytics software provides the most actionable insights?](https://www.g2.com/discussions/which-abm-analytics-software-provides-the-most-actionable-insights)[Pros and Cons Details](https://www.g2.com/products/silktide/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)