--- title: Shape Mortgage CRM Reviews meta_title: 'Shape Mortgage CRM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 101 reviews by the users' company size, role or industry to find out how Shape Mortgage CRM works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 101 scale: '5' date_modified: '2026-09-30' parent_category: name: Loan url: https://www.g2.com/categories/loan ---

Shape Mortgage CRM Reviews & Product Details

Pricing

Pricing provided by Shape Mortgage CRM.

Shape Core

$119.00
Remy G.
RG
Remy G.
Loan Officer
Enterprise (> 1000 emp.)
"Shape CRM’s AI Agents Supercharge My Daily Productivity"
5/5
What do you like best about Shape Mortgage CRM?

What I like best about Shape CRM , is the AI agents. I absolutely love how much they help with my day-to-day production and overall efficiency. They take a lot of the repetitive tasks off my plate, help me stay organized, and allow me to spend more time actually focusing on my clients and moving loans forward. They’ve become a huge help in my workflow and make it easier to stay productive without feeling like I’m constantly juggling a million different things at once. Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

Honestly, that I didn't find it sooner!!!!!!!!! Review collected by and hosted on G2.com.

John A.
JA
John A.
Vice President
Small-Business (50 or fewer emp.)
"The best in the game!"
5/5
What do you like best about Shape Mortgage CRM?

The biggest standout for me has been Shape’s AI tools. They’ve made a noticeable difference in how we manage leads, communicate with prospects, and stay on top of our pipeline. Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

The biggest standout for me has been Shape’s AI tools. They’ve made a noticeable difference in how we manage leads, communicate with prospects, and stay on top of our pipeline.

Instead of spending so much time manually reviewing leads, writing follow-ups, and trying to figure out who needs attention next, Shape’s AI helps streamline a lot of that work. Having AI built directly into the CRM is especially useful because it has the context of our leads and conversations right where we’re already working.

The AI-assisted communication tools have also helped us respond faster and create better, more personalized follow-ups without spending nearly as much time writing emails and messages. That has allowed our team to focus more of its time on actually speaking with borrowers and closing loans.

We’ve seen improvements in productivity, response times, and overall lead conversion since incorporating more of Shape’s AI features into our workflow. It feels like the platform is becoming more than just a mortgage CRM—it’s becoming an AI-powered sales assistant for our team. Review collected by and hosted on G2.com.

Raydel F.
RF
Raydel F.
Small-Business (50 or fewer emp.)
"Effortless Lead Management with Shape Mortgage CRM"
5/5
What do you like best about Shape Mortgage CRM?

I love the drip campaigns in Shape Mortgage CRM and appreciate their ability to automate and toggle features on and off. The initial setup was amazing and easy, thanks to Alex Hammond's special help. Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

I feel like the reports tab could use more of a dashboard feature. I would like more useful reporting all in one page instead of having to open and search for valuable ones. Review collected by and hosted on G2.com.

Alex E.
AE
Alex E.
Founder
Small-Business (50 or fewer emp.)
"Shape: The First Truly End-to-End CRM I’ve Used"
5/5
What do you like best about Shape Mortgage CRM?

Shape is the first CRM I've encountered that is end to end Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

So far, it’s been very easy to use, and I don’t have any complaints yet. Review collected by and hosted on G2.com.

CR
Charlie R.
Mortgage Broker
Small-Business (50 or fewer emp.)
"I can't say enough about Shape CRM."
5/5
What do you like best about Shape Mortgage CRM?

I can't say enough about Shape CRM. From day one, uploading my data and hitting the ground running was easy. Integrating with my LOS was easy, as was learning the system and interacting with my clients. As I like to work outside of hours and have questions, AI answers them. Shape is incredible if you are looking for a solid system. Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

My only drawback is that I didn't use them sooner. Review collected by and hosted on G2.com.

Jack H.
JH
Jack H.
Co-Founder & CEO
Small-Business (50 or fewer emp.)
"Shape Software Drives Our Success"
5/5
What do you like best about Shape Mortgage CRM?

What we like most about Shape Mortgage Software is its exceptional customer support, seamless integration, user-friendly interface, robust features, customization and flexibility, and reliable performance. Implementation was a breeze! We use Shape on a daily basis and couldn't be happier. Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

While our experience with Shape Mortgage Software has been overwhelmingly positive, one small area for improvement could be making occasional updates even more seamless. This would further enhance the overall user experience Review collected by and hosted on G2.com.

Steven C.
SC
Steven C.
Firefighter/Paramedic
Small-Business (50 or fewer emp.)
"Very user friendly system with lots of features and it is very customizable."
5/5
What do you like best about Shape Mortgage CRM?

The ability to mass text message was very helpful. Ease of use. Number of features and customer support were great. Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

The ability to cross platform post on social media would be a great addition. Review collected by and hosted on G2.com.

Charles P.
CP
Charles P.
Senior Loan Officer
Small-Business (50 or fewer emp.)
"Platform is Clean and Easy to Navigate"
5/5
What do you like best about Shape Mortgage CRM?

The upside to using the Shape software is I like having a POS and CRM within the same system. Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

The one challenge that I had with Shape software is it would not send out the pre-written text messages. But, the issue had been resolved shortly after I reported it. Review collected by and hosted on G2.com.

Tyler H.
TH
Tyler H.
Mortgage Loan Originator
Small-Business (50 or fewer emp.)
"Great CRM for some"
5/5
What do you like best about Shape Mortgage CRM?

Shape is very simple to use. It has so many features and useful business applications. A great way to stay organized. Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

I am not a fan of the texting and calling feature. Review collected by and hosted on G2.com.

Ty D.
TD
Ty D.
Small-Business (50 or fewer emp.)
"Amazing CRM and best customer service ever!"
5/5
What do you like best about Shape Mortgage CRM?

How easy it is to use, all of the great features it has, and the customer service is the best I have ever experienced. This CRM does absolutely everything I need for my Mortgage business, all in one place. Review collected by and hosted on G2.com.

What do you dislike about Shape Mortgage CRM?

Because it can literally do just about everything you would ever need it to do, I guess it could be a little overwhelming at first. But that's not really a bad thing, just something to be prepared for when you first start out with it. Review collected by and hosted on G2.com.

Questions about Shape Mortgage CRM? Ask real users or explore answers from the community

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GU
Guest User
•
Last activity about 2 months ago

What is Shape Mortgage Software used for?

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Pricing Options

Pricing provided by Shape Mortgage CRM.

Shape Core

$119.00

Shape Complete

Contact Us

Shape Enterprise

Contact Us
Shape Mortgage CRM Comparisons
Shape Mortgage CRM Features
LOS Integration - Mortage CRM
Alerts - Mortgage CRM
Lender Relationship - Mortgage CRM
Contact Management - Mortgage CRM
Real Estate CRM - Mortgage CRM
Email Marketing Automation - Mortgage CRM
Borrower Portal
Comparison
Loan Pipeline
Credit Pull
Mobility