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At a Glance
Market Segments
Small-Business (93.0% of reviews)
Small-Business (65.2% of reviews)
Entry-Level Pricing
$29.00 Per Month
$139.94 Per Month
SEOptimer
Star Rating
(315)4.6 out of 5
Market Segments
Small-Business (93.0% of reviews)
Pros & Cons
Entry-Level Pricing
$29.00 Per Month
Browse all 3 pricing plansSemrush
Star Rating
(3,009)4.5 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in Keyword Research with a score of 9.1, providing comprehensive data and insights that help in identifying high-potential keywords. In contrast, SEOptimer's score of 8.5 indicates it offers solid keyword research capabilities but lacks the depth found in Semrush.
- Reviewers mention that SEOptimer shines in Ease of Use with a score of 9.2, making it particularly appealing for small businesses and beginners. Semrush, while still user-friendly, has a lower score of 8.3, suggesting a steeper learning curve for new users.
- G2 users highlight that SEOptimer's White Label feature scores an impressive 9.0, allowing agencies to present reports under their own branding. Semrush, with a score of 7.8, offers this feature but is seen as less flexible in customization options.
- Users on G2 report that Semrush's SEO Auditing capabilities are top-notch, scoring 9.0, which helps users identify and rectify SEO issues effectively. SEOptimer, with a score of 9.2, is also strong in this area, but Semrush is noted for its more detailed recommendations.
- Reviewers mention that SEOptimer provides better Proactive Assistance with a score of 8.2, helping users stay ahead of SEO trends. Semrush, at 6.6, is perceived as less proactive, with users wishing for more automated insights.
- Users say that both products perform well in Link Building, scoring equally at 8.2. However, Semrush is often praised for its extensive database and tools that facilitate more effective link-building strategies compared to SEOptimer.
Pricing
Entry-Level Pricing
SEOptimer
DIY SEO
$29.00
Per Month
Simple Do-It-Yourself SEO Software that crawls your site for problems, recommends tasks and tracks rankings.
- Unlimited Website Reviews
- 4 Website Crawls per month (for 1 website)
- 20 Keywords for Tracking
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
SEOptimer
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.9
226
8.8
2,437
Ease of Use
9.2
232
8.3
2,461
Ease of Setup
9.3
206
8.6
1,669
Ease of Admin
9.3
172
8.6
1,257
Quality of Support
8.7
167
8.6
2,138
Has the product been a good partner in doing business?
9.0
157
8.7
1,237
Product Direction (% positive)
8.9
224
8.9
2,347
Features by Category
Metrics
Not enough data
8.4
430
Not enough data
8.3
425
Not enough data
7.9
408
Not enough data
7.7
382
Not enough data
7.4
371
Not enough data
7.6
365
Not enough data
7.4
368
Not enough data
7.5
378
Not enough data
7.1
363
Reporting
Not enough data
8.0
419
Not enough data
8.2
409
Not enough data
7.8
394
Not enough data
7.7
394
Not enough data
7.8
389
Not enough data
7.6
369
Not enough data
8.0
403
Other
Not enough data
7.7
381
Not enough data
8.1
394
Not enough data
7.7
383
Not enough data
8.0
385
Not enough data
7.4
350
Not enough data
7.0
330
Not enough data
7.6
348
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
358
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Social Analytics
Not enough data
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Reports & Dashboards
Not enough data
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.8(won by default)
268
Not enough data
7.9(won by default)
207
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
263
|
Verified
Local Search Optimization
Not enough data
8.9
583
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.6
566
Agentic AI - Competitive Intelligence
Not enough data
7.1
70
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
462
Platform Reporting
Not enough data
8.0
537
Not enough data
8.3
543
Platform Basics
Not enough data
8.5
104
Not enough data
8.2
101
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
93
Not enough data
8.4
104
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
97
Not enough data
8.7
107
Marketing Campaign Performance
Not enough data
8.5
80
Not enough data
8.7
81
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.4
105
Not enough data
8.9
91
SEO Auditing & Monitoring
8.4
166
8.7
1009
9.2
179
9.0
880
Feature Not Available
8.8
845
8.9
168
8.8
858
Agentic AI - SEO Tools
7.3
22
6.5
173
7.5
22
6.7
173
7.5
21
6.7
171
7.8
21
6.7
171
7.8
21
6.5
171
8.3
21
6.6
167
8.3
21
6.8
169
SEO Content & Rankings
8.2
156
8.2
1482
8.5
175
9.1
1595
8.4
166
8.8
1511
8.1
152
8.2
915
Feature Not Available
8.4
832
SEO Reporting
8.4
163
8.9
1570
8.7
171
8.6
1000
8.8
180
8.2
960
9.0
183
7.8
831
Generative AI
7.5
76
6.7
395
7.6
74
6.7
391
Content & Collaboration
Not enough data
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
235
Not enough data
8.8
227
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
202
Not enough data
8.1
177
Not enough data
7.8
148
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
194
Not enough data
8.1
221
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.5
193
|
Verified
Not enough data
8.1
211
Segment Trending
Not enough data
8.6
242
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
7.3
198
Analysis
Not enough data
8.3
230
Not enough data
8.6
251
|
Verified
Not enough data
8.3
212
|
Verified
Platform
Not enough data
8.7
256
|
Verified
Not enough data
8.4
235
|
Verified
Not enough data
7.7
210
|
Verified
Not enough data
8.3
232
|
Verified
Not enough data
8.1
207
|
Verified
Not enough data
8.2
204
Agentic AI - Market Intelligence
Not enough data
7.0
31
Not enough data
6.9
31
Platform Basics
Not enough data
8.6
138
Not enough data
7.7
123
Not enough data
8.4
142
Platform Data
Not enough data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
229
Publishing
Not enough data
7.7
231
Social Media
Not enough data
7.6
231
Planning
Not enough data
7.9
355
Generative AI
Not enough data
7.5
140
Not enough data
7.2
137
Not enough data
7.2
137
Not enough data
6.7
135
Not enough data
6.5
131
Agentic AI - Content Creation
Not enough data
7.2
45
Not enough data
7.1
45
Not enough data
7.3
45
Not enough data
7.2
45
Not enough data
7.2
46
Not enough data
7.4
45
Not enough data
7.3
45
AI Visibility & Tracking
Not enough data
7.8
63
Not enough data
7.8
68
Sentiment & Brand Analysis
Not enough data
7.7
60
Not enough data
6.4
53
Competitive Benchmarking
Not enough data
7.2
55
Not enough data
7.6
60
AI Content Optimization
Not enough data
7.6
57
Not enough data
7.6
57
Reporting & Alerts
Not enough data
6.7
53
Not enough data
7.5
60
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.8
575
Not enough data
8.9
709
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
384
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
387
|
Verified
Not enough data
8.6
424
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
396
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SEOptimer and Semrush are categorized as SEO Tools
Unique Categories
SEOptimer has no unique categories
Semrush is categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
SEOptimer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.4%
Information Technology and Services
8.6%
Computer Software
3.0%
Design
2.6%
Internet
2.3%
Other
38.1%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Internet
3.8%
Retail
3.8%
Other
46.0%
Discussions
What is SEOptimer used for?
1 Comment
SS
SEOptimer is used for getting an SEO report of any website. This is the On-Page SEO report that covers all the aspects like Title Tag, Header Tag, Page...Read more
SEOptimer has no more discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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