The G2 on RudderStack

RudderStack Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of RudderStack, facilitating quick integration and data management across platforms. (18 mentions)

Users praise the responsive customer support from RudderStack, ensuring quick troubleshooting and effective communication. (16 mentions)

Users value the easy integration of RudderStack, facilitating seamless connections across multiple platforms and data sources. (12 mentions)

Users appreciate the easy setup of RudderStack, facilitating quick and efficient integration with minimal assistance. (10 mentions)

Users value the easy integrations of RudderStack, facilitating seamless management of customer data across platforms. (9 mentions)

Users find the learning curve steep due to technical complexity and confusing user interface, especially for beginners. (11 mentions)

Users find RudderStack's setup process complex and overwhelming, especially for those without technical experience. (4 mentions)

Users find insufficient guidance in documentation, leading to challenges with integration and usage of RudderStack. (4 mentions)

Users find the limited customization options frustrating, as the setup can be overwhelming and confusing for non-technical users. (4 mentions)

Users face onboarding difficulties with RudderStack due to insufficient documentation and complex setup requirements. (4 mentions)

Users report a steep learning curve and some guides lacking detail, complicating the onboarding process for new users. (3 mentions)

Top Pros or Advantages of RudderStack

1. Ease of Use

Users appreciate the ease of use of RudderStack, facilitating quick integration and data management across platforms.

See 18 mentions

See Related User Reviews

Venkata M.

Small-Business (50 or fewer emp.)

5.0/5

"Unlocking Insights with RudderStack"

What do you like about RudderStack?

RudderStack allows business to easily integrate and manage customer data across multiple platforms,It empowers organizations to make data-driven decis

Will L.

Mid-Market (51-1000 emp.)

4.5/5

"Great for Telemetry and Getting Data out of SaaS Tools into your Warehouse"

What do you like about RudderStack?

Rudderstack has enabled the go-to-market side of our business to pull data into our data warehouse from Stripe, Mailchimp, Salesforce, and our other S

2. Customer Support

Users praise the responsive customer support from RudderStack, ensuring quick troubleshooting and effective communication.

See 16 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great product with great support"

What do you like about RudderStack?

The Rudderstack dashboard is very intuitive and the implementation is very quick. We are currently going through a Marketo implementation where we are

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Very functional platform but takes a some study to use it"

What do you like about RudderStack?

1. Pretty much retl destinations 2.Team is professional and I like that we have a slack team to communicate, it would be much more effcient than ema

3. Easy Integration

Users value the easy integration of RudderStack, facilitating seamless connections across multiple platforms and data sources.

See 12 mentions

See Related User Reviews

Venkata M.

Small-Business (50 or fewer emp.)

5.0/5

"Unlocking Insights with RudderStack"

What do you like about RudderStack?

RudderStack allows business to easily integrate and manage customer data across multiple platforms,It empowers organizations to make data-driven decis

Jeffrey B.

Small-Business (50 or fewer emp.)

4.5/5

"Rudderstack is a Useful Tool for Developers and Marketers Alike"

What do you like about RudderStack?

I like having the ability to really get under the hood and do some custom integrations. Rudderstack's transformations feature is great for modifying p

4. Easy Setup

Users appreciate the easy setup of RudderStack, facilitating quick and efficient integration with minimal assistance.

See 10 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great product with great support"

What do you like about RudderStack?

The Rudderstack dashboard is very intuitive and the implementation is very quick. We are currently going through a Marketo implementation where we are

Venkata M.

Small-Business (50 or fewer emp.)

5.0/5

"Unlocking Insights with RudderStack"

What do you like about RudderStack?

RudderStack allows business to easily integrate and manage customer data across multiple platforms,It empowers organizations to make data-driven decis

5. Easy Integrations

Users value the easy integrations of RudderStack, facilitating seamless management of customer data across platforms.

See 9 mentions

See Related User Reviews

Venkata M.

Small-Business (50 or fewer emp.)

5.0/5

"Unlocking Insights with RudderStack"

What do you like about RudderStack?

RudderStack allows business to easily integrate and manage customer data across multiple platforms,It empowers organizations to make data-driven decis

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Very functional platform but takes a some study to use it"

What do you like about RudderStack?

1. Pretty much retl destinations 2.Team is professional and I like that we have a slack team to communicate, it would be much more effcient than ema

Top Cons or Disadvantages of RudderStack

1. Learning Curve

Users find the learning curve steep due to technical complexity and confusing user interface, especially for beginners.

See 11 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Phenomenally simple and incredibly powerful."

What do you dislike about RudderStack?

It's a bit technical, and the documentation doesn't always match up with the way that things work. This seems to be a symptom of a fast-moving product

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Rudderstack as breakthrough for Data Tracking"

What do you dislike about RudderStack?

The User Interface is a bit confusing, especially when having a lot of source systems and/or destinations.

2. Complexity

Users find RudderStack's setup process complex and overwhelming, especially for those without technical experience.

See 4 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Rudderstack as breakthrough for Data Tracking"

What do you dislike about RudderStack?

The User Interface is a bit confusing, especially when having a lot of source systems and/or destinations.

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great tool for event tracking"

What do you dislike about RudderStack?

While RudderStack offers solid documentation, it can still take some time to figure out how to set up new sources, destinations, or transformations. S

3. Insufficient Guidance

Users find insufficient guidance in documentation, leading to challenges with integration and usage of RudderStack.

See 4 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Phenomenally simple and incredibly powerful."

What do you dislike about RudderStack?

It's a bit technical, and the documentation doesn't always match up with the way that things work. This seems to be a symptom of a fast-moving product

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great CDP for healthcare companies"

What do you dislike about RudderStack?

The documentation around transformations for PHI could be improved a bit and we had one connection that was missing that was pretty important to us (w

4. Limited Customization

Users find the limited customization options frustrating, as the setup can be overwhelming and confusing for non-technical users.

See 4 mentions

See Related User Reviews

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Rudderstack as breakthrough for Data Tracking"

What do you dislike about RudderStack?

The User Interface is a bit confusing, especially when having a lot of source systems and/or destinations.

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great tool for event tracking"

What do you dislike about RudderStack?

While RudderStack offers solid documentation, it can still take some time to figure out how to set up new sources, destinations, or transformations. S

5. Onboarding Difficulties

Users face onboarding difficulties with RudderStack due to insufficient documentation and complex setup requirements.

See 4 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Reliable, developer-friendly CDP that integrates seamlessly into the modern data stack"

What do you dislike about RudderStack?

Setup can also be tricky without solid engineering resources on hand

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great CDP for healthcare companies"

What do you dislike about RudderStack?

The documentation around transformations for PHI could be improved a bit and we had one connection that was missing that was pretty important to us (w

6. Learning Difficulty

Users report a steep learning curve and some guides lacking detail, complicating the onboarding process for new users.

See 3 mentions

See Related User Reviews

Venkata M.

Small-Business (50 or fewer emp.)

5.0/5

"Unlocking Insights with RudderStack"

What do you dislike about RudderStack?

New users may face a steep learning curve when first using the platform,For larger organizations or those needing extensive feautres the pricing model

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great tool for event tracking"

What do you dislike about RudderStack?

While RudderStack offers solid documentation, it can still take some time to figure out how to set up new sources, destinations, or transformations. S

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Venkata M.

Bench Sales Recruiter

Small-Business (50 or fewer emp.)

9/19/2024

"Unlocking Insights with RudderStack"

5/5

What do you like best about RudderStack?

RudderStack allows business to easily integrate and manage customer data across multiple platforms,It empowers organizations to make data-driven decisions effectively.Rudderstack is designed to be highly adaptable.It enables real-time data processing allowing business to respond quickly to customer interactions and behaviour,RudderStack is built to scale with organizations accommodating increased data volume and complexity without sacrificing performance. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

New users may face a steep learning curve when first using the platform,For larger organizations or those needing extensive feautres the pricing model can become a concern,users have reported challenges with performance while handling very high volumes of data. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

edit

Thank you so much for your detailed review and for highlighting how RudderStack has helped your organization integrate and manage customer data effectively. We're especially glad to hear that you're benefiting from our real-time data processing capabilities and scalable architecture. We also appreciate your feedback regarding the learning curve and performance at very high data volumes. We’re actively working to improve onboarding for new users through enhanced documentation, guided tutorials, and hands-on support. Regarding performance and pricing for larger-scale use cases, our team is continuously optimizing the platform and exploring more flexible pricing options to better serve our enterprise customers. Your insights are invaluable in helping us grow and deliver even more value. If you're open to a deeper conversation about your experience or specific challenges, we'd love to connect directly.

Thanks again for being a part of the RudderStack community!

— Mackenzie Hastings

See how RudderStack improved

Verified User in Furniture

Mid-Market (51-1000 emp.)

1/18/2024

"Very functional platform but takes a some study to use it"

4/5

What do you like best about RudderStack?

1. Pretty much retl destinations

2.Team is professional and I like that we have a slack team to communicate, it would be much more effcient than email

3. The product design is concise and I can see that features are constantly being added to enhance the user experience Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

1. I think some of the guides on the official websites are not comprehensive enough, and there are some important details that are not written out

2. Some technical background is required for the operator, takes time to learn for tradition marketing operator Review collected by and hosted on G2.com.

What problems is RudderStack solving and how is that benefiting you?

1. id stitchind would be a key and most important feature for us, as we are using mutiple platforms, we really need to stitch the ids together and have a 360 view of customer. Also as 3rd party cookies being disabled, we need a more relaible id.

2. retl: make sure our platforms are sharing the same data source. We are also planning on passing ML results using the retl function of rudderstack to further enpower our personalization Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

edit

Thank you for updating your review and sharing your experience! We truly appreciate you taking the time to provide thoughtful feedback and for recognizing both the strengths of the platform and areas where we can do better. We're glad to hear that you're finding value in our broad range of rETL destinations, the streamlined product design, and especially our dedicated Slack support. We strongly believe in high-touch, collaborative communication, and it's great to hear that's working well for your team.

RudderStack is primarily designed for engineering and data teams to build reliable, governed data pipelines that serve marketing and other teams, rather than being a tool that marketing teams use directly. That said, we absolutely recognize the importance of making RudderStack more accessible and intuitive, especially as more teams collaborate around data.

To that end, we’re actively working on:

UI and UX improvements to make workflows simpler and more discoverable

Enhanced in-app guidance and documentation, with clearer examples and fewer assumptions about technical knowledge

More role-specific use cases and interfaces, so non-technical users can more easily understand and benefit from the data pipelines being built

Your feedback helps us prioritize where to improve, and we’re grateful you took the time to share it. Thanks again for being part of the RudderStack community, we’re excited to keep making the platform better for you and your team.

-Mackenzie Hastings

Verified User in Furniture

Mid-Market (51-1000 emp.)

1/23/2024

"A snappy, comprehensive package with excellent customer support"

4/5

What do you like best about RudderStack?

It is easy to setup and integrates directly into our data warehouse, while maintaining full ownership of our data.

Support is excellent, each client has their own dedicated team who are quick to respond to any queries, often within 24 hours, despite our timezone differences. The team is extremely professional and patient when it comes to trobuleshooting issues and will not hestiate to jump on a call where necessary. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Documentation of features can be improved, lack of automated alerts if any pieplines are down or encountering an error.

Troubleshooting for Profiles can also be challenging due to basic error handling - the same error code can be thrown for different issues though it's understandable as it is a relatively new service. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

edit

Thank you for your detailed review - we’re thrilled to hear that RudderStack’s ease of setup, warehouse-first approach, and strong data ownership model have worked well for your team. It’s especially rewarding to hear that our support team has made a positive impact, and we’ll be sure to pass your kind words along to them. We take pride in offering timely, hands-on help across all time zones, and it's great to know that’s been your experience.

We also really appreciate your feedback on documentation, pipeline alerting, and Profiles error handling. You're absolutely right - automated alerts and clearer error messages are critical for smooth operations, and both are areas we’ve been actively working on (in both Event Stream and Profiles). Your insights help us prioritize and improve, so thank you again for sharing them and for being a valued part of the RudderStack community!

-Mackenzie Hastings

Camille G.

Mid-Market (51-1000 emp.)

1/23/2024

"Great tool for efficient and reliable tracking"

4.5/5

What do you like best about RudderStack?

- Source and destinations easy to set up and manage, with a great interfaces and useful features to easily access the information you need.

- Great transformation layer with many possibilities, from simple to much complex strategies.

- Integrate with all popular tools

- Great team, super reachable thanks to the dedicated Slack channel. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Still missing alerting and analytics features . Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

edit

Hi Camille,

Thank you so much for your thoughtful review and for sharing your experience with RudderStack back in January. Apologies for the delayed response, we still wanted to reach out and let you know how much we appreciate your insights and feedback.

We're thrilled to hear that you’ve found our platform easy to work with, especially when it comes to setting up sources and destinations, using our transformation layer, and integrating with your existing tools. It’s also great to hear that our team and Slack support have been valuable to you.

You brought up an important point around alerting and analytics capabilities. That’s an area we’ve been actively investing in, and we encourage you to check out our evolving Data Governance and Observability offerings. These include:

Event stream monitoring and anomaly detection

Real-time debugging tools

Data replay and audit trails

Integration health reports

Your feedback directly helps us shape the product roadmap, so thank you again for taking the time to share it. If you ever want to dive deeper into any specific needs or upcoming features, we're always just a message away.

Thank you for being part of the RudderStack Community!

-Mackenzie Hastings

See how RudderStack improved

Verified User in Retail

Mid-Market (51-1000 emp.)

1/26/2024

"A Key Asset In Our MarTech Process"

5/5

What do you like best about RudderStack?

Its data warehouse first focus is a game changer. The low-friction data ingress and egress warehouse within a single tool reduces our maintenance overhead and provides more actionable data. Furthermore, the fantastic support from RudderStack's team has been instrumental in ensuring a smooth and productive integration process at various phases of our technology journey. Their responsiveness and expertise have consistently exceeded our expectations. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

Permissions management in RudderStack leaves a bit to be desired. RBAC is nearly non-existant. Review collected by and hosted on G2.com.

Response from Mackenzie Hastings of RudderStack

edit

Thank you for your detailed and thoughtful feedback! We’re thrilled to hear that our platform has made a meaningful impact on your team’s operations. It’s also wonderful to know that our support team has been a valuable part of your journey, we’ll be sure to share your kind words with them! We also appreciate your input on permissions management and RBAC. You’re absolutely right - this has been a key area of focus for us. We’ve recently rolled out an improved permissions dashboard and enhanced our access controls to better support advanced, collaborative team environments. Feedback like yours plays a crucial role in helping us prioritize these kinds of improvements, so thank you for sharing it.

Thanks again for being a part of the RudderStack community, we’re excited to continue supporting your success.

-Mackenzie Hastings

Steve F.

vp r&d

Mid-Market (51-1000 emp.)

1/18/2024

"Reliable and affordable CDP"

4.5/5

What do you like best about RudderStack?

Good number of sources and destinations available, solid transformation layer and brilliant support Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

A more expansive transformation pipeline would be great. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

1/18/2024

"Convenient to use, great support."

4.5/5

What do you like best about RudderStack?

Rudderstack has great documentation that allowed me to ramp up pretty quick in order to do what I needed. Their support is also fast at responding, knowledgable and helpful. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

There is no way to re-run events without reaching out to support. Review collected by and hosted on G2.com.

Imo W.

Data Engineer

Mid-Market (51-1000 emp.)

10/13/2022

"Rudderstack helped bring our data stack to life"

5/5

What do you like best about RudderStack?

Having Rudderstack onboard as our destination of choice for product events has made a massive difference to our velocity as a data team.

Rudderstack's simple transforms meant we never needed to write more than 20 lines of code to get a source or destination online. Its simple interface also let us easily see our entire data architecture at a glance. Rudderstack also allows you to enable and disable sources and destinations in a no-mess way. We avoided outages while migrating, which is rare with a migration project of this size.

In addition, the Rudderstack team have been massively helpful in getting us online and providing support for our (sometimes outlandish) data requirements. Thanks folks! Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

We're keen to see more automation of deploys to Rudderstack and more full-featured connectors to some destinations: Rudderstack is great for the happy path, but sometimes more obscure features of destinations aren't available. But overall very happy! Review collected by and hosted on G2.com.

Joel P.

Product Manager

Small-Business (50 or fewer emp.)

8/22/2022

"Does everything Segment does + great transformation & reverse ETL features"

5/5

What do you like best about RudderStack?

Rudderstack powers our entire customer data event flow. We have connected it to more than 6 sources and over 10 destinations. Our engineers never have an issue implementing anything, our product managers & analysts have the power to wire up new tools and transform data using JS as needed (without an engineer) and it just all magically works. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

- New version rollouts could be done better, we had a bug that was caused by one but nothing in the UI told us there was an issue (as it was working fine before the new release) and it took a few days for the support team to realise what was going on

- Very minimal timing but twice we've had outages which caused event lost, this is about 15 mins each time over the last year Review collected by and hosted on G2.com.

What problems is RudderStack solving and how is that benefiting you?

Fast integration for new tools

Saving engineers from working on "solved problems" and making them more productive on meaningful work

We have instant access to all of our customer data in all tools, this means a simple firing of an event from a new backend data process means we can action it in something like an email marketing platform Review collected by and hosted on G2.com.

Jeffrey B.

Director Of Marketing Operations

Small-Business (50 or fewer emp.)

8/22/2022

"Rudderstack is a Useful Tool for Developers and Marketers Alike"

4.5/5

What do you like best about RudderStack?

I like having the ability to really get under the hood and do some custom integrations. Rudderstack's transformations feature is great for modifying payloads in-flight and enriching event details on their way to their destination. We were able to use a transformation to add authorization headers to a webhook request in order to facilitate a custom integration. This isn't something that would have been nearly as easy with some of the other CDPs in the market. Review collected by and hosted on G2.com.

What do you dislike about RudderStack?

There are some elements of the UI that are a tad confusing (options pushed below the fold so you don't know they're there, etc.) but not a huge issue. Something that will likely be updated as the platform matures over time. Review collected by and hosted on G2.com.