Reply.io has been the best lead generation tool that I've ever used. It helped us acquire more customers per year than ever before. Review collected by and hosted on G2.com.

Nothing comes to mind, it does what it's supposed to do. Review collected by and hosted on G2.com.

Pros:

Super intuitive UI – even if you’re not very technical, it’s easy to get going

Multichannel is legit: email + LinkedIn + calls in one flow

Love the sequence builder – very flexible and easy to tweak

Great integration with HubSpot – syncing contacts & activities works smoothly

Reporting is simple but helpful – open/reply rates, bounce tracking, etc.

Shared inbox is a nice touch for the team to collaborate and see responses. Review collected by and hosted on G2.com.

Cons:

LinkedIn automation feels a bit clunky, not always reliable

Pricing could be more flexible for teams that scale up gradually

Sometimes emails land in Promotions tab even with warm domain

Would be great to have a dark mode :) Review collected by and hosted on G2.com.

I appreciate Reply for its robust capabilities, especially the smart logic and decision trees that enhance its functionality. The personalization options for both email and LinkedIn messaging are incredibly useful, facilitating our outreach goals. The integration of LinkedIn and email allows seamless communication, which is something not many platforms offer. I find the ability to automatically revoke LinkedIn connection requests particularly beneficial for maintaining touchpoints efficiently. The ease with which Reply works alongside Salesforce for managing contacts and leads is impressive, though it could improve on account syncing. The supportive and hands-on setup assistance from the Reply team greatly helped us overcome the initial learning curve. Additionally, the feature that allows users to 'set it and forget it' with smart detections for email and LinkedIn integration is a significant time-saver. Overall, Reply offers comprehensive coverage for LinkedIn and email messaging, making it a valuable tool for our digital communication strategy. Review collected by and hosted on G2.com.

I find that there is definitely a learning curve when setting up the tool, which can be kind of difficult at first. Although the setup process can become manageable after getting accustomed to it, the initial complexity could be a barrier for new users. Additionally, while using it with Salesforce, I noticed it lacks the capability to sync with the account object, which I believe could be improved to make the integration more comprehensive. Review collected by and hosted on G2.com.

Reply.io made it incredibly easy to get up and running. We were launching live sequences within a day, we use Reply daily, it’s central to our outbound workflow and consistently handles high email volume without issues.. The UI is clean and intuitive, and it supports multi-channel outreach (email, LinkedIn, calls) without overcomplicating things. The sequencing logic is flexible enough for advanced flows, but still accessible for new users. Support has been excellent so far. Review collected by and hosted on G2.com.

The reporting dashboards could offer a bit more granularity and custom filtering. Also, while it supports multichannel well, the LinkedIn integration can occasionally be limited by LinkedIn's own restrictions not a Reply issue, but worth noting. Review collected by and hosted on G2.com.

I use it daily to reach out to prospects. The emails look 1:1, although they are mass. There are a lot of options to customize/personalize, including spintax and AI help writing optional messages to test. It ensures I don't have people in two sequences at the same time. It allows me to blacklist (unsubscribe) people. Automated help is better than usual, and human help (although you may have to wait an hour or so to get it) is really good. Review collected by and hosted on G2.com.

It has a lot of capabilities, which makes it complex, which gives it a bit of a learning curve. There are some minor features that could be easier to use. Review collected by and hosted on G2.com.

As someone who has built and used in-house email marketing solutions, I really appreciate how practical and well-designed Reply is. The workflows, automation logic, and team collaboration features clearly reflect a deep understanding of cold outreach and best practices. It’s intuitive but powerful, and has made campaign management much smoother for us Review collected by and hosted on G2.com.

So far, my experience has been very positive, and I haven’t run into any major issues. If I had to mention something, I’d say that some analytics and reporting features could offer a bit more granularity for advanced users — but overall, everything works very well for my needs. Review collected by and hosted on G2.com.

I love the ease of creating and running sequences. Review collected by and hosted on G2.com.

I don't like that it is hard to track follow ups for one specific person. I wish I could set a date to follow up and it go right into my tasks. Review collected by and hosted on G2.com.

Reply.io is a Ukrainian product — professional, reliable, and globally competitive. It feels great to support a homegrown company that built a world-class sales automation tool. Review collected by and hosted on G2.com.

We don’t have anything bad in mind regarding Reply.io Review collected by and hosted on G2.com.

literally set up campaigns in just 5 steps

access campaigns from any login and do edits at any of the campaign timeline

its been over a year and we have grown our account to almost 12 additional seats saving $43 dollars on each seat started using from day 1

now its a marketing platform powerhouse as we have integrated and established our workflows directly without any human interventions

atleast 1 campaign is set up daily and its a breeze, super amazing UI Review collected by and hosted on G2.com.

support takes a bit of time yet answers all the questions i think most of the things are really great Review collected by and hosted on G2.com.

This tool will help you easily start your multichannel campaigns. The tool is easily customizable and easy to use. Review collected by and hosted on G2.com.

If you've used other products before, some features may not be immediately obvious. Review collected by and hosted on G2.com.