Rakuten Advertising Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the easy-to-use interface and responsive support of Rakuten Advertising, enhancing their affiliate marketing efforts. (17 mentions)

Users value the ease of use of Rakuten Advertising, which streamlines affiliate marketing and enhances organization efficiently. (15 mentions)

Users appreciate the responsive and helpful customer support at Rakuten Advertising, enhancing their overall experience and performance tracking. (13 mentions)

Users appreciate the strong emphasis on partnership quality and reliable data that enhance performance-driven relationships. (12 mentions)

Users appreciate the ease of use of Rakuten Advertising, enhancing organization and efficiency in affiliate marketing efforts. (12 mentions)

Users experience significant time delays with reporting, approvals, and payouts, affecting workflow and cash flow efficiency. (7 mentions)

Users see usability issues in Rakuten Advertising's interface, impacting workflows and requiring additional time for effective use. (5 mentions)

Users face account management issues due to slow approvals and limited control, affecting project timelines and cashflow. (4 mentions)

Users face payment issues with Rakuten Advertising due to slow approval and lengthy payout terms, impacting cash flow. (4 mentions)

Users express frustration with the slow loading and outdated interface of Rakuten Advertising, complicating their overall experience. (4 mentions)

5 Pros or Advantages of Rakuten Advertising

1. Helpful

Users appreciate the easy-to-use interface and responsive support of Rakuten Advertising, enhancing their affiliate marketing efforts.

See 17 mentions

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Luca P.

Small-Business (50 or fewer emp.)

4.0/5

"Affordable, User-Friendly Affiliate Marketing Solution"

What do you like about Rakuten Advertising?

I use Rakuten Advertising for affiliate marketing and find it provides good metrics for my business. I like that it's affordable for small companies a

Josh F.

Small-Business (50 or fewer emp.)

5.0/5

"Great Platform for Growing Our Affiliate Program"

What do you like about Rakuten Advertising?

We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always

2. Ease of Use

Users value the ease of use of Rakuten Advertising, which streamlines affiliate marketing and enhances organization efficiently.

See 15 mentions

See Related User Reviews

Anaushka T.

Small-Business (50 or fewer emp.)

4.0/5

"Straightforward and Effective for Affiliate Marketing"

What do you like about Rakuten Advertising?

I find Rakuten Advertising easy to use, which really helps me stay organized and support affiliate marketing efforts efficiently. It also aids in trac

Carnahan H.

4.0/5

"Eye-Catching Layout, Needs Better Coupon Management"

What do you like about Rakuten Advertising?

I like the setup of the Rakuten Advertising website, especially the colors and layout, which are very eye-catching. I also appreciate that I can find

3. Customer Support

Users appreciate the responsive and helpful customer support at Rakuten Advertising, enhancing their overall experience and performance tracking.

See 13 mentions

See Related User Reviews

Josh F.

Small-Business (50 or fewer emp.)

5.0/5

"Great Platform for Growing Our Affiliate Program"

What do you like about Rakuten Advertising?

We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Rakuten Advertising has great tech and even better people"

What do you like about Rakuten Advertising?

Rakuten Advertising excels in several key areas, including its strong technological foundation, which enables strategic campaign management with thing

4. Advertising

Users appreciate the strong emphasis on partnership quality and reliable data that enhance performance-driven relationships.

See 12 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you like about Rakuten Advertising?

What I like best about Rakuten Advertising is its strong emphasis on partnership quality and long-term value creation. The platform is built around me

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you like about Rakuten Advertising?

I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond fina

5. Affiliate Marketing

Users appreciate the ease of use of Rakuten Advertising, enhancing organization and efficiency in affiliate marketing efforts.

See 12 mentions

See Related User Reviews

Anaushka T.

Small-Business (50 or fewer emp.)

4.0/5

"Straightforward and Effective for Affiliate Marketing"

What do you like about Rakuten Advertising?

I find Rakuten Advertising easy to use, which really helps me stay organized and support affiliate marketing efforts efficiently. It also aids in trac

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you like about Rakuten Advertising?

I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond fina

5 Cons or Disadvantages of Rakuten Advertising

1. Time Delays

Users experience significant time delays with reporting, approvals, and payouts, affecting workflow and cash flow efficiency.

See 7 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you dislike about Rakuten Advertising?

One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you dislike about Rakuten Advertising?

The user interface feels somewhat dated and clunky compared to more modern competitors, and navigating the dashboard can be unintuitive at times. On t

2. Improvement Needed

Users see usability issues in Rakuten Advertising's interface, impacting workflows and requiring additional time for effective use.

See 5 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you dislike about Rakuten Advertising?

One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Rakuten Advertising has great tech and even better people"

What do you dislike about Rakuten Advertising?

Some aspects of the publisher dashboard are more manual compared to other competitor networks, such as having to manually opt into offers, but Rakuten

3. Account Management Issues

Users face account management issues due to slow approvals and limited control, affecting project timelines and cashflow.

See 4 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Rakuten: Powerful Publisher Network, Solid Tracking, and AI-Driven Marketing Optimization"

What do you dislike about Rakuten Advertising?

Rakuten has strict approval process that takes longer time The program has slower payouts and this negatively impact the cashflow of a firm

Charlotte R.

Enterprise (> 1000 emp.)

4.5/5

"Rakuten drive growth and success"

What do you dislike about Rakuten Advertising?

They work with lean account teams which can sometimes delay projects.

4. Payment Issues

Users face payment issues with Rakuten Advertising due to slow approval and lengthy payout terms, impacting cash flow.

See 4 mentions

See Related User Reviews

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you dislike about Rakuten Advertising?

The user interface feels somewhat dated and clunky compared to more modern competitors, and navigating the dashboard can be unintuitive at times. On t

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Rakuten: Powerful Publisher Network, Solid Tracking, and AI-Driven Marketing Optimization"

What do you dislike about Rakuten Advertising?

Rakuten has strict approval process that takes longer time The program has slower payouts and this negatively impact the cashflow of a firm

5. Slow Loading

Users express frustration with the slow loading and outdated interface of Rakuten Advertising, complicating their overall experience.

See 4 mentions

See Related User Reviews

Vlad K.

Mid-Market (51-1000 emp.)

1.0/5

"Outdated and Counter-Intuitive Network"

What do you dislike about Rakuten Advertising?

Rakuten Advertising is extremely slow, outdated, and counter-intuitive. Navigation is problematic, with half the buttons doing nothing or overcomplica

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you dislike about Rakuten Advertising?

One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d

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Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/20/2024

"Rakuten is a solid choice"

3.5/5

What do you like best about Rakuten Advertising?

The support staff is very helpful. I've used the chat support to solve a number of problems. Although the US-based dedicated support is far superior, it's great to have a form of support available 24/7. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

There is functionality I find wonky or cumbersome. I'm able to accomplish most things I need to do, but they are more difficult than they need to be. An example would be changing a partner's commission terms. In order to change them, I have to extend the offer to them, but there is no scheduled mechanism to push them into the new terms without cancelling their existing terms. This takes control out of my brand's hands. Review collected by and hosted on G2.com.

Response from Beth Kavoukas of Rakuten Advertising

Thank you for your valuable feedback. We’re pleased to hear that our support staff and 24/7 chat service have been helpful to you. Regarding the process of changing a partner’s commission terms, we appreciate your input and are excited to let you know that improvements are underway. Your feedback is crucial in this process, and we’d love to discuss your specific concerns in more detail. Could you please contact me at beth.kavoukas@rakuten.com to arrange a convenient time for a discussion? We’re here to ensure your experience with us is as seamless as possible.

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

11/28/2024

"Of the platforms that we work with, Rakuten is the best"

5/5

What do you like best about Rakuten Advertising?

PLATFORM USABILITY, DIVERSITY OF AFFILIATES AND SUPPORT Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

We could have more support for negotiating Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

11/14/2024

"Solid Affiliate Network for enterprise DTC"

5/5

What do you like best about Rakuten Advertising?

The quality of the affiliate publishers on the network and the people support. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Limited customization for complicated programs. Review collected by and hosted on G2.com.

Roman S.

Affiliate Manager

Small-Business (50 or fewer emp.)

8/27/2024

"easy to manage"

5/5

What do you like best about Rakuten Advertising?

flexible reports, easy API integration to custom dashboards, great customer care support Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

old-fashioned interface, but it is not a problem at all Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

8/23/2024

"Easy to Use Platform & Wonderful Agency Support"

5/5

What do you like best about Rakuten Advertising?

- Amazing agency support teams & helpful onboarding teams

- Comprehensive features to solve all affiliate problems

- Easy to use platform. Well laid out menus make it simple to navigate

- Partnered with all major affiliate publishers Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

- Cost prohibitive to small ecom clients

- UI somewhat outdated compared to other ad platforms, but still functional Review collected by and hosted on G2.com.

Nathan A.

SVP

Mid-Market (51-1000 emp.)

8/19/2024

"Great product with stellar customer support"

4.5/5

What do you like best about Rakuten Advertising?

Growing an affiliate marketing program has been an endeavor. To do this, you need good partners and hands on support. Rakuten's advertising platform has given us just this. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

The platform maintains minimums in order to use it. This means it falls more under a "premium" offering which doesn't always work for all of our clients. Review collected by and hosted on G2.com.

Lauren A.

Affiliate Marketing Account Manager

Mid-Market (51-1000 emp.)

8/20/2024

"Rakuten Advertising"

5/5

What do you like best about Rakuten Advertising?

Effective and user friendly affiliate dashboard Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Commission term scheduling Ability to schedule multiple commission rate changes and ability to have commissions changes apply without partners opting in Review collected by and hosted on G2.com.

Madeline C.

Senior Account Manager

Small-Business (50 or fewer emp.)

8/20/2024

"Affiliate Marketing Demystified"

5/5

What do you like best about Rakuten Advertising?

Rakuten Advertising makes it easy to connect with the top quality publishers, and easily manage offers. New AI powered tools make it even easier to find relevant publishers to work with. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Rakuten Advertising should roll out all the new features that are available in the US in Canada. Review collected by and hosted on G2.com.

Federica T.

Digital strategist

Small-Business (50 or fewer emp.)

9/13/2024

"Great for agencies"

4.5/5

What do you like best about Rakuten Advertising?

We are a web agency specializing in strategy for luxury fashion e-commerce. Rakuten is a great platform for affiliation, our clients can find high-level publishers worldwide, and manage the dynamic offers for more profit. Utile the superuser to make a quick switch between accounts. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Difficulties in monitoring feed links to communicate to affiliates Review collected by and hosted on G2.com.

Melissa P.

Account manager

Small-Business (50 or fewer emp.)

9/25/2024

"A great network to work on"

5/5

What do you like best about Rakuten Advertising?

The dashboard is easy to navigate and minimalist. The customer support is always amazing but the help center is most of the type very helpful and provides quick answers. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Maybe the commission structure and new publishers' discovery might be approved a bit and less manual. Review collected by and hosted on G2.com.